Run&Gun
Veteran
Not sarcasm. As Jim wrote below, Canon is a huge sponsor of the Olympics and thus, from what I read, was able to garner itself the exclusive on the camera usage.
Think of it this way - if Coca Cola paid for the sponsorship of any major sporting event in the US, would you see Pepsi products there? If it's Bud, would there be Miller too? If there's Pizza Hut, would there also be Papa John?
I didn't pay much attention to this but, as I had mentioned above, it makes sense to me. If Canon pays big money to sponsor the Olympics - home country and all that - they want the exclusive on premises. (I assume the audience will be allowed to bring in their smartphones).
As a side note, I recall Andree posting about 1D XII's video features upon release with the conversation drifting to the point that a photog with this camera would be authorized for the photo use only. IOW, you can shoot stills but you can't record video, though the camera obviously has both features. Because the video rights belong to some TV network as big money entertainment, while the stills are technically "news".
PS. The video broadcast will have its own system, obviously.
As someone who covers professional and college sports, there's a big difference between a sponsorship deal that nets you advertising and exclusivity on what is sold there to eat and drink to fans or even provided in the media center, but that doesn't mean other brands aren't there and aren't being consumed/used. Coca-Cola is a sponsor/partner at a lot of the NASCAR racetracks, but there are drivers/teams with deals with other brands. They don't stop them and tell them that they can't bring in Pepsi, Mt. Dew, etc. to the track. Olympus sponsors the photog room at Daytona and has nice, shiny metallic prints on the walls about the room, but 99% of the cameras laying around in there are Canon or Nikon.
Yes, the broadcast side is a huge "deal" and most of it is sold off at nice discounts afterwards(most of it actually being spoken for before), BUT that has nothing to do with individuals there covering it. If Panasonic is the exclusive equipment provider for the broadcast(as they have been and as has Sony), that has absolutely no bearing on what someone from station XYZ or CBS or ABC may be shooting on, i.e: :No, you can't bring that Sony camera in here".. But different kettle of fish, as the video shot in the venues is generally limited to "the broadcast", much like the NCAA tournament here in the US.
Again, I'd have to see it to believe it. As someone who lives in the sports world and sees crazy sponsorship deals, this would be pretty much unprecedented. I can't see a lifelong "Nikon Shooter" coming into the mother fracking Olympics and shooting on a camera they may have never touched before.
