Thomas Smet
Veteran
From a purely marketing and forecasting perspective, I wonder if the folks at BlackMagic really understand the groundswell of enthusiasm the URSA mini is causing from potential buyers. I think demand could easily exceed supply. They aren't Apple after all with 10's of billions in cash reserves with which to play. I would have preferred to see built-in NDs on the cam as most of us would, but hey, the other specs make that apparent oversight pale in comparison.
If BMD truly hits their delivery mark this summer with the initial (overwhelming?) orders and the URSA mini lives up to expectations, they will get a lot of people like me to make the jump from Sony/Panny/Nikon to BMD. And this from a guy who owns no Canon or PL mount glass. It's all about the image and ease-of-post use. The BlackMagic team seems to understand this better than anyone.
On second thought, perhaps they are an Apple in the making.
BMD has been a largely successful company for years before they ever started making cameras. They already are the Apple of broadcast gear. I have used various capture cards and other I/O products of theirs for almost a decade now. They really know what they are doing and while their first cameras may not have been perfect they were ground breaking for what they offered and a necessary first step to learn the fine art of building a cinema camera. I would buy a URSA mini in a heartbeat if I had the budget for one. Since I am heavily invested in and love m43 I will be skipping the URSA for now. Just too much of an investment for me right now when the GH4 does 90% of what the URSA can do plus work great as a stills camera.
I have hopes BMD will make a m43 version of the URSA mini with a m43 sensor and m43 lens mount but I doubt they will since most people obsess over larger sensors. Although with the Speed Booster most of that advantage gets tossed out anyway. Kind of frustrating that BMD uses such a mixture of lenses across all their cameras. Would be nice to just stick with a mount or at least give different mounting options.