ahalpert
Major Contributor
It's not. It's a constant. And inflation is a monetary phenomenon.
in normal times (ie 2-3% inflation), there's only so much a retailer can raise prices without driving the customer away. but in a time of elevated inflation, the customer knows there will be unusual price increases, they just don't know how much. every retailer can carefully raise them as much as possible based on their studies. the consumer blames inflation and doesn't balk. there's no downward price pressure, and the cumulative effect of so many retailers following suit is extra inflation. psychology
but if consumers cut back, as per Amazon's soft holiday shopping predictions, then you would expect to see some retailers start to relent with the price increases in a bid to boost sales volume. thus far, shoppers have mostly swallowed the price increases, so there's been no need
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