Avid will be at NAB '09

Apple has sold a million copies of FCP. I didn't realize that my local movie theater showed a million films last year. Oh, that's right, they didn't. That's because those million copies of FCP are mainly used by hobbyists making their own home movies for their friends.
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I think this discussion is being collapsed a little. Are we talking about whether Avid is selling enough units and gaining or retaining enough clients to keep in healthy business? Or are we talking about total sales, regardless of the client (in which case I'm sure Apple couldn't care less if most are hobbyists) and if Avid is concerned with that, or needs to combat that? Or are we talking about sustainable highest-end industry market share, and whether Avid can sustain that, or if Apple will overtake that?
 
martin kunert said:
Last year, I went to a seminar held by Panasonic about P2 workflow with editing software. Avid was barely on the list.
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A lot did change with 3.0, today i reckon Avid has the most efficient support of P2. No render on import, no delay as you can edit of the camera and possibility to write back to the P2 cards. The last future means say a ENG crew can edit on a laptop, write back to the camera and playout say via a satelite link if thats your kind of thing....

Even more are changing with the AMA future which will allow for a efficient workflow for Xdcam EX bypassing the Clip browser, but there are some bugs from what I've read.

So the idea of Avid going out of business i think is a bit out. They still have a pretty large part of the pro world, maybe leaking some semipros and smaller firms over to FCP for financial reasons....but otherwise I think they will catch up on some lost ground the next 2-3 years. I doubt NBC would change over to FCP for a new HD Olympic production. And most of Discovery's most popular shows are Avid and will probably be in the future to.
 
snowleopard said:
I think this discussion is being collapsed a little. Are we talking about whether Avid is selling enough units and gaining or retaining enough clients to keep in healthy business? Or are we talking about total sales, regardless of the client (in which case I'm sure Apple couldn't care less if most are hobbyists) and if Avid is concerned with that, or needs to combat that? Or are we talking about sustainable highest-end industry market share, and whether Avid can sustain that, or if Apple will overtake that?
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I'm talking about high end feature film and television industry market share. I work in Hollywood as a full time professional editor making well into six figures a year, and from my perspective, Avid is doing fine. I take offense with people telling me they are going out of business, when I know dozens of established editors, and they're all using Avid.

Don't get me wrong. I think if you're a low budget, indie filmmaker, FCP offers unbeatable value for the money. It's just that in the high-end, high-pressure world I work in, FCP comes up way short.
 
Actually, I don't think I said they were going out of business, did I? I don't know, maybe I did! I work on a much lower level, and can only say I've seen it Avid passed by on the local TV and Prodco level in favor of FCP, Vegas and Edius too.

It seems to me if they are concentrating on the highest end, and have a large chunk of the market secure, they can still operate like Apple does in the computer world, even if FCP dominates and becomes the Windows of the editing world (how is that for snide irony!)?
 
puredrifting said:
Do you have a Corevette or a Ferrari?

Dan
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Neither. I have a rather old, crappy car. If I was dumb enough to buy a really expensive car in this town, then I'd spend all of my time worrying about it. Having money in the bank and having a dumpy car gives me peace of mind.

I do have a BMW motorcycle though.
 
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