I'm a bit more with Jaime on this one. Now my accent may throw things off, but I tend to produce it like Sin-a-Form. I came up with the name five years ago, and was focusing on the Cine part of Cinema. Back then "CineForm" yielded 9 google hits for the name (all typos on Italian sites for CineForum) now it is over 600,000 hits. Now here is the funniest part, "CineForm" was the result I using a start-up company name generator that I found (and since lost) on-line.