Are stations slowly hijacking the lower 3d - (like Youtube)
- Thread starter DJDecay
- Start date
I don't understand why advertisers do it. Sure no one watches commercials in between shows but No One likes it. It's like telemarketing. (no offense if anyone does telemarketing) But it one of those things were people associate their product as being annoying. There are products I won't buy because their marketing drives me nuts.
I think Bud Light Wheat had the right idea when they bought out all of SNL commercial time once.
I think Bud Light Wheat had the right idea when they bought out all of SNL commercial time once.
MattinSTL
Sound Modulator
Advertising will never... ever... go away. Sometimes interesting... sometimes it's just a weed... but it will always find it's way into every square inch that may attract eyes or ears.
I like the way they have future advertising in Blade Runner, Minority Report... or other movies like that... I'm sure that's more accurate then some think.
Let me put it this way... if somebody paid you $X to put a bumper sticker on your car... ?
I like the way they have future advertising in Blade Runner, Minority Report... or other movies like that... I'm sure that's more accurate then some think.
Let me put it this way... if somebody paid you $X to put a bumper sticker on your car... ?
You might have a point... if their obnoxious ads didn't actually do the opposite of what they intend and make me never want to buy their product.
It's up to the broadcasters/youtube etc to ensure that their product is not all about the advertiser. NPR made a point to insure that their commercial ads were not as obnoxious as your typical radio ad fair and it has made it much more bearable. Consider the fact that I can't stand to listen to a commercial radio station anymore because of the ads, and I doubt I'm the only one, and you'll see that the advertisers are going to just drive away their customers.
I never forget the time when I went to work for the local ABC news station in town. The Production Mgr told me, "you know what we do here? we make up crap to go between the commercials."
Mark Harris
Pain in the ass
I agree with Jockomo. Ads are the number one reason I don't listen to commercial radio. Also the number one reason I stopped watching TV like ten years ago. I am much much happier now buying my media straight up, either on DVD, VOD, whatever. It's worth every penny as long as I do not have to watch a friggin' commercial.
Now, when I stay in a hotel or somewhere with real TV, I'm shocked that anyone can watch anything with some stupid ad every 5 minutes.
Now, when I stay in a hotel or somewhere with real TV, I'm shocked that anyone can watch anything with some stupid ad every 5 minutes.
Steve Laramie
Veteran
TV is meant for advertisement not entertainment.
Michael Anthony Horrigan
More Cowbell Pictures
What about movies in a theatre or even on DVD? Ads aplenty.
Are they not meant for entertainment?
But I digress.
Jon Starr
Veteran
Okay hold on a second. Let's think about it this way.
You're a businessman trying to get people to notice your product. In this world, advertising is the only way to do this. There are some clever marketing campaigns out there, publicity stunts, etc. All of which are expensive, you'd need to hire some very creative minds, etc.
The most effective form of advertising, the one that reaches the largest audience, is mass media advertising. Essentially this mean tv, radio, internet, etc.
Now you find yourself competing with several other companies, not just one similar to yours, but every other company in the world just to get some face time.
What happens is a type of escalation. As one company tries to get advertising time, others try to get more, and so they compensate. This escalates to a point where we're so saturated by advertising we become numb. I learnt the exact term for this, I forgot the name, but we're seeing today. Who notices ads at the top of web pages, for example? (which is why they make those stupid games now, hit the monkey to win a free ipod!)
It's only going to get worse, and there's not much advertisers and businessmen can do. They have to get their product out there, so they have to think of more clever advertising. Face to face is always great and more effective, but costly and you don't reach as much of an audience. So what's the solution here?
Soon enough advertising will have to be regulated, or else it'll get out of hand. But I just blame the escalation, the whole situation, not the advertisers themselves. I actually feel sorry for them, at least the ones that can't compete with the big boys.
The monopoly companies are something else entirely IMO. I do somewhat blame them.
You're a businessman trying to get people to notice your product. In this world, advertising is the only way to do this. There are some clever marketing campaigns out there, publicity stunts, etc. All of which are expensive, you'd need to hire some very creative minds, etc.
The most effective form of advertising, the one that reaches the largest audience, is mass media advertising. Essentially this mean tv, radio, internet, etc.
Now you find yourself competing with several other companies, not just one similar to yours, but every other company in the world just to get some face time.
What happens is a type of escalation. As one company tries to get advertising time, others try to get more, and so they compensate. This escalates to a point where we're so saturated by advertising we become numb. I learnt the exact term for this, I forgot the name, but we're seeing today. Who notices ads at the top of web pages, for example? (which is why they make those stupid games now, hit the monkey to win a free ipod!)
It's only going to get worse, and there's not much advertisers and businessmen can do. They have to get their product out there, so they have to think of more clever advertising. Face to face is always great and more effective, but costly and you don't reach as much of an audience. So what's the solution here?
Soon enough advertising will have to be regulated, or else it'll get out of hand. But I just blame the escalation, the whole situation, not the advertisers themselves. I actually feel sorry for them, at least the ones that can't compete with the big boys.
The monopoly companies are something else entirely IMO. I do somewhat blame them.
kgimedia
Well-known member
I also hate those companies that hired people like us to promote their products in the middle of the shows people like us make, that would never be seen if companies did not need to promote stuff. We should all sell our toys and put pen to paper as book writers instead of filmmakers.
Just a thought.
Just a thought.
Except that, if books ruled over TV/film, where do you think ads would be showing up?
Dick Campbell
Veteran
Indeed it is. I was in Shanghai this past summer. On Nanjing Pedestrian St. I felt like I was on the set of Blade Runner.
kgimedia
Well-known member
I am not a statistical mathematician but, if you took total sales of books over history divided by the cost of making a book, then factor in ease of delivery format over our chosen medium.
Well my point is, even as much of a shock as it is to us filmographers, book do rule.
I won't even get into the fact that we write on DVXuser and don't post videos as the ads fly by (look in top right corner).
I also hate the increasing banners and ads on TV, but what kills me even more is the scrolls that used to be seen only on news channels. I used to work in a Broadcast Master Control and could actively watch 9 channels at once and routinely spot check videos with multiple Quicktime windows, but I can only read scroll or watch TV not both.
I wasn't saying that books aren't still relevant. And heck... Harry Potter book releases were packed affairs that made headlines. But day-in and day-out, books are not as ubiquitous in our lives as TV, the Internet, and Movies. My point was that, if that were the case... if everyone dropped all production and took up writing books... if books became the ubiquitous entertainment source that were open and abounding every day, then that's where we'd see the ads popping up. And considering the push we're seeing towards digital delivery of books (including new technology to reduce eye strain), we may see that yet.
Books may be lower in cost to produce and distribute, but they are also not nearly as profitable for the average author. There are some superstars out there like Rowling and Brown and Grisham, but for the other droves of published authors there are no major profit margins (especially considering the standard percentage the author gets from the publisher after sales... eek). And a book may sell a couple hundred thousand copies, but look box-office-topping films and the numbers of viewers they reach over three weeks in the theaters. And cable television is available in roughly 85 million homes right now (that number may be slightly larger now). So weighing potential audience on any single, given night... books do not rule.
I'm also not a huge fan of the abundance of advertisement we see these days. The newer trend on some of the news sites is to litter an article with ad links, and if you happen to move your mouse across one - not click on it, mind you... just move the cursor over it - you get a pop-up ad that must be closed manually. That is one of the most annoying things on the 'Net for me these days. Those, and the animated ads that cover the web page when it opens, and must be closed in order to read the page you were there to see in the first place.
That said, I actually do pay attention to the ads on DVXUser. But those are all perfectly relevant, are carefully controlled and are only placed by companies selling things related to production/post production. I've clicked on quite a few of them here, because they actually had something interesting.
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Thus driving piracy - or at least netflixing - even further (see the original message).
I always turn NPR/PBS radio off for couple of minutes when they start their usual "this show has been provided by... and by... and by...". I especially cannot stand their "donate to us" campaigns.
Yeah, you pay $9 for a movie ticket or $20 for a DVD and even then you have to watch their stupid promos, and cannot even skip them in many cases!
What banner ad? I have AdBlock + NoScript, so I don't see any ads.
Scott F
Pug Life
Yeah....on the the set, right.
(How do we nicely break it to him that he's really a Replicant?)
Gord.T
Still "Senior Member"
//edit: I'm refering to pop up ads here. The lower thirds and the other in-your-face-press-x-or-you-cant-read-the-post annoying stuff.
NOT conventional ads, which I actually appreaciate.
It's annoying everywhere. I just look for the 'x' to close it. Actually, like T.V ads in the middle of a program I find it insulting and turn it off. Haven't watched T.V for several years now.
Ads appearing in my internet surfing has been approaching my upper tolerance in about the past month. Unbearable and obnoxious at times. They block me from reading the content unless I hit an 'x' on the pop up ad. Around maybe 75% of the news sites I visit, like my Sympatico home page links. (Quick daily news, ya know). Youtube has gone balisitic with it. Again, I look for the 'x' hit.
Note for advertisers. And I won't yell this time. I'll elaborate.
If you force it in my face and force me to take action to remove it, that's a mistake.
It doesn't work. I don't read your ads under those conditions. Stop wasting your money.
NOT conventional ads, which I actually appreaciate.
It's annoying everywhere. I just look for the 'x' to close it. Actually, like T.V ads in the middle of a program I find it insulting and turn it off. Haven't watched T.V for several years now.
Ads appearing in my internet surfing has been approaching my upper tolerance in about the past month. Unbearable and obnoxious at times. They block me from reading the content unless I hit an 'x' on the pop up ad. Around maybe 75% of the news sites I visit, like my Sympatico home page links. (Quick daily news, ya know). Youtube has gone balisitic with it. Again, I look for the 'x' hit.
Note for advertisers. And I won't yell this time. I'll elaborate.
If you force it in my face and force me to take action to remove it, that's a mistake.
It doesn't work. I don't read your ads under those conditions. Stop wasting your money.
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David G. Smith
Steak Knife Member
What I find creepy is the filmmaking oriented adds that appear along the side of my Facebook profile page. Everybody got freaked out when the NSC hooked up with phone companies to listen to our phone calls. If they hook up with the advertising data miners, all hope will be lost!! 
What I hate is that I only have the basic cable package (gotta have my C-Span), and go on a channel surf only to find commercials on a good fourth of the channels every time. I and I am sending almost fifty bucks a month to Cox cable for the 'F'ing" privilege. And yeah, the over use of the lower 3rds sucks.
What I hate is that I only have the basic cable package (gotta have my C-Span), and go on a channel surf only to find commercials on a good fourth of the channels every time. I and I am sending almost fifty bucks a month to Cox cable for the 'F'ing" privilege. And yeah, the over use of the lower 3rds sucks.