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Not sure if this is legit or not but I saw this music video a while ago which it's entire theme is built around filming with an iPhone. As an owner of over 100k in production gear and two RED cameras, lately I have been taking a few steps backward and looking at what is possible with something so simple as an iPhone 12. Makes one appreciate talent in terms of lighting and creativity versus thinking you need a special camera, lens, or production equipment to make high end moves and good pictures. There is something so beautiful about simplicity.
Unless someone brings in the most amazingly organic looking cine sensor, that just totally blows the Alexa out of the water, i doubt i will buy any new traditional cameras going forward. I feel like in two to four years, no innovation besides the phone is going to change the way i work all that much, and after 4 years, who really knows exactly. Certainly will have all the same things available, but CMOS hit a ceiling back in 2010, so i don’t see much changing other than resolution to noise floor ratios improving a little.
This smart phone music video is pretty great. Funny that the bts video is kind of cheap looking, despite being shot on a larger sensor with likely Canon L zooms.