Matt Gottshalk
Resident Preditor
Most producers I know know the difference and love the af-100.
Most agencies ask for the 5d because they think it is "hip" now.
AF100 Owner Rental Rates
- Thread starter Oliver Rush
- Start date
Most producers I know know the difference and love the af-100.
Most agencies ask for the 5d because they think it is "hip" now.
Shooter
Veteran
Here's a little story from my experience .
I had large budget ( Australia / NZ / huge international brand) shoot to do early this year but I bid it and won it around October/ November last year.
As early as that , I knew about the AF100 and its imminent release and I immediately started considering if it may have been worthy and capable of doing this job. I had Red budgeted as a fall back position.
Subsequently the AF102 camera was released (late December / Early January in New Zealand).
I tested it and was confident that it would do the business for this production.
Shoot day eventually arrived. Clients on set from Australia and New Zealand, Advt. Agencies / Creatives on set from Australia and New Zealand.
From pre production throught to shoot days through to post production... not one client / agency person ever asked what we were shooting on.
The images satisfied everyone from the on set monitors through the entire workflow.
If anyone had of asked for a 5d " because it was hip".. I would have informed them ...they were wankers and did not have a clue about what they were asking for.
Taking a professional stance is the way we need to treat clients.
I had large budget ( Australia / NZ / huge international brand) shoot to do early this year but I bid it and won it around October/ November last year.
As early as that , I knew about the AF100 and its imminent release and I immediately started considering if it may have been worthy and capable of doing this job. I had Red budgeted as a fall back position.
Subsequently the AF102 camera was released (late December / Early January in New Zealand).
I tested it and was confident that it would do the business for this production.
Shoot day eventually arrived. Clients on set from Australia and New Zealand, Advt. Agencies / Creatives on set from Australia and New Zealand.
From pre production throught to shoot days through to post production... not one client / agency person ever asked what we were shooting on.
The images satisfied everyone from the on set monitors through the entire workflow.
If anyone had of asked for a 5d " because it was hip".. I would have informed them ...they were wankers and did not have a clue about what they were asking for.
Taking a professional stance is the way we need to treat clients.
Alpha Beta Omega
Veteran
When I starter to do rental with my AF101 I calculated a 4% of value as a daily rate. But I am a tad lower than that.
Mark Smith
Veteran
Realistically, the rental rate these days has to be in the 4,5,6% of cost range given how fast the turn over is in the camera market place. My kits, because I use them myself, are well stocked with all the needed items and everything works, the batteries are fresh, plenty of media etc. I charge a a solid rate and my clients do not quibble at all. At some level as a DP I provide a service and am there to guarantee some results. If I have the right gear and I know how it all works that is an important piece of the puzzle in terms of getting the results that the client hires me for.
Right now I am at about 5% in terms of rental rate
I have shot a total of 2 days over the last 2 years with DSLR's and if a producer came to me specifying one of those DSLR cameras I might well turn the project down. Its a waste of time.
Right now I am at about 5% in terms of rental rate
I have shot a total of 2 days over the last 2 years with DSLR's and if a producer came to me specifying one of those DSLR cameras I might well turn the project down. Its a waste of time.