Ad Campaign for a large corporation: Shot on the 5DMKII

Tracey Lee

Tracey Lee

Well-known member
Hey guys, we finally got this campaign pushed out the door for the company I work for. I will post the video then some words about it below. If you know people who work at a dental office then pass it along because it has some great inside jokes in it.


[FONT=&quot]This is an ad campaign that our marketing team rolled out for a major corporation. The idea has been about 18 months in the making. We have all had a lot of fun coming up with the concept, story boarding, getting involved with the script, and working with some great local talent to accomplish a great ad to help launch our campaign. If you have any friends or family who work in a dental office, forward this on…there are a lot of inside jabs they would appreciate.[/FONT]

[FONT=&quot]Synopsis:[/FONT]
[FONT=&quot]The Dental Enforcer is a strong-arm thug that gets hired by dental offices to "encourage" patients to get to their appointments on time, pay their bills, and accept treatments. The first in this series has to do with making sure the patients don't forget about their appointment.[/FONT]

[FONT=&quot]The Dental Enforcer was shot for a dental practice software company called Dentrix; a subsidiary of Henry Schein (a fortune 500 company located in New York). Will Rubio and his crew shot and edited this commercial. The Dentrix marketing team located in American Fork, Utah (along with Will Rubio as writer) was the brains behind it. Shot with the Canon 5D MKII.[/FONT]

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Perfectly executed and very entertaining! Good actors, sth that is often skipped in this market segment.
I know this is rarely discussed but maybe you can give us a rough budget? Or maybe tell us more about the shooting, days, crew size, equipment used besides the Canon and we can guess:beer: I´d say its above 40K...
 
Spartacus said:
Perfectly executed and very entertaining! Good actors, sth that is often skipped in this market segment.
I know this is rarely discussed but maybe you can give us a rough budget? Or maybe tell us more about the shooting, days, crew size, equipment used besides the Canon and we can guess:beer: I´d say its above 40K...
Click to expand...

After all was said and done, it was close to $40K yes. There is actually a different version that I would loooove to show but I can't. It was a lot more "violent", funnier, and edgier. After we showed it to a group of dentists and assistants at a conference, too many people were afraid that the extreme use of dental equipment might offend some dentists. Upper management in New York got their hands in there and we had to almost entirely re-write the script. So there was a second shoot (maybe even a third smaller one).

The main actor in there is named William Rubio and he did most of the writing, shooting, and editing. The team I worked on fine tuned the script and a few last minute things in the editing room.

The crew consisted of about 20 people, I believe, on set. They used the 5DMKII, and i'm not sure about the audio...nothing fancy though...it might have even been a rode shotgun and the H4n. The lighting guy was really good. I was surprised by the final result because there were many times where he wasn't even using very much lighting. Shot in a closed Italain restaurant in Provo, UT which was shortly thereafter re-opened as a Mexican restaurant.

Any other questions are welcome.
 
Really like what you guys did here Tracey. I'd say this will kick ass for your client. Money well spent.
 
Bravo Tracey. Just the fact that they took the risk on comedy is great. Nice script that was really brought up a notch by the actors and the professional production values.
It seemed about four jokes long but truly funny. Hope they sell a s**tload of software, they deserve it.
 
dwelter,

Thanks. I agree with the "four jokes too long"...this kind of critique is great to get because you always see things after the fact once people start discussing them. I hope we can do the next one in two minutes.
 
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