"A Verse Before Dying" - AF-100 Western Short

I had the pleasure of sitting in on the edit tonight - and I have to say Stephen is not exaggerating.
The footage looked incredible on those monitors.

Jaw-dropping. That's how good the stuff looked in the suite. Seriously, I don't really have the words to say just how amazing the raw footage looks in a high-end editing room. Everyone who came in and saw it couldn't believe that it didn't come from a much bigger and more expensive camera.
 
well, honestly, this is the first time I didn't miss the "bigger" camera.

It just did what it was supposed to do. That's sounds underwhelming as a compliment, but in the film industry (industry being key word) you shouldn't have to wrestle with the camera. Its a huge compliment to a camera system when its just does its job.

It also helps when you have an incredibly good story, actors, equipment, crew and location and wardrobe too.....
 
>The tech assistant asked where we had the footage color-corrected

Now I need my camera to ship soon.
 
Jaw-dropping. That's how good the stuff looked in the suite. Seriously, I don't really have the words to say just how amazing the raw footage looks in a high-end editing room. Everyone who came in and saw it couldn't believe that it didn't come from a much bigger and more expensive camera.

Are we ready to A/B the AF100 image output with the Arri Alexa yet? :-) Just which bigger and more exspensive camera are we talking about here?
 
I won't say which camera exactly, but the company is named after a color. :D

No one will believe it will they? Anyway the *new* camera named after a colour (hex #FF2400 or RGB 255, 36, 0) will completely kick *ss when it finally comes out sometime in 2012 /sarcasm/.
 
There is no question that the AF100 makes beautiful pictures, but one should exercise a reality check when comparing it to Red.

As of today, the AF100 has some distinct advantages: it's smaller, lighter, and much cheaper. These can highly significant, or unimportant, depending on the job at hand.

After the Epic ships, the AF100 will have only one real advantage; it will remain much cheaper. This is not a trivial advantage, but does not make the AF100 "better" than Red.

The major disadvantages of the AF100 will remain: it's image quality is inferior to Red and one cannot pull beautiful stills from AF100 motion.

This is not AF100 bashing! I love this little camera and expect it to dominate the business until the next big thing arrives. It's fun to shoot and makes pretty pictures, certainly good enough for most television work.

Good shooting and best regards,

Leo
 
No one will believe it will they? Anyway the *new* camera named after a colour (hex #FF2400 or RGB 255, 36, 0) will completely kick *ss when it finally comes out sometime in 2012 /sarcasm/.

This gentleman wasn't referring to a "new" camera from the aforementioned company. But they see footage come through the studio every week from the "other camera," you know, the currently shipping/available ONE. That's originally what he thought we were looking at.

And as to whether or not anyone would believe it, I couldn't. Until I saw it with my own eyes. But man, I wish each and every one of you could have sat in that room with Caffesse and I. You would have seen what we saw, and there would have been much rejoicing. :D

Now, that "new" camera will hopefully hit the street in 2011, as will others, I'm sure. From what I've seen, the AF-100 has set the bar very high, especially at the price. If "better," competitively-priced cameras come along with more features and an image equal to or greater than the AF-100, well…then we all win.
 
There is no question that the AF100 makes beautiful pictures, but one should exercise a reality check when comparing it to Red.

As of today, the AF100 has some distinct advantages: it's smaller, lighter, and much cheaper. These can highly significant, or unimportant, depending on the job at hand.

After the Epic ships, the AF100 will have only one real advantage; it will remain much cheaper. This is not a trivial advantage, but does not make the AF100 "better" than Red.

The major disadvantages of the AF100 will remain: it's image quality is inferior to Red and one cannot pull beautiful stills from AF100 motion.

This is not AF100 bashing! I love this little camera and expect it to dominate the business until the next big thing arrives. It's fun to shoot and makes pretty pictures, certainly good enough for most television work.

Good shooting and best regards,

Leo

Just so we're clear, Leo. I wasn't the one comparing the AF-100 to RED. On multiple occasions on this project, I've had people walk into the edit suite, see the footage, and comment that it's some of the best-looking RED footage they've seen. My experience with the RED is very limited, so I don't even feel equipped to make that comparison. But these people work with RED footage every single day in an editing environment, and if their reactions are any indication, the AF-100 is going to do very, very well.

Are there things the RED does better? Sure, absolutely. Are the projects the RED may be a better choice for? No doubt.

My reality is fully-checked.
 
Indeed! Doing our color work with the amazing Oscar Oboza at Pixel Farm.

Oscar is great, but I'm not a fan of Pixel Farm. I live in Minneapolis and Pixel Farm is not only a post house but they are also trying to do some local productions. Unfortunately they are getting the reputation for not paying in a timely manor. It's been over 130 days since I worked for them and I have yet to get paid. I feel this is incredibly unprofessional. There are several people in town that refuse to work with them because of it.
 
Oscar is great, but I'm not a fan of Pixel Farm. I live in Minneapolis and Pixel Farm is not only a post house but they are also trying to do some local productions. Unfortunately they are getting the reputation for not paying in a timely manor. It's been over 130 days since I worked for them and I have yet to get paid. I feel this is incredibly unprofessional. There are several people in town that refuse to work with them because of it.

Sorry to hear that, Brian. I've worked with Pixel Farm before and have had great experiences on the client/agency side. I hope you get taken care of soon.

As for Oscar, he and I go back a good, long way. We worked together back in Chicago, and I've always thought him to be among the best colorists out there. It'll be interesting to see just how much we can "push" the AF-100 footage in the color room, and we will be pushing certain shots for sure. How well the footage holds up in a high-end post workflow is a big part of what I've wanted to see with the AF-100. I'll try to post some raw/corrected stills from the session this weekend for people to check out.
 
It's been over 130 days since I worked for them and I have yet to get paid. I feel this is incredibly unprofessional. There are several people in town that refuse to work with them because of it.
I've been there, and this really sucks. When I do a deal memo, I always include language to the effect that copyright stays with me until final payment. In the absence of a deal memo, if you shot the footage and didn't do an agreement, then until you're paid, you own it. If they're using the footage, a short letter sent certified notify them that if payment isn't made by X date, you'll be sending them AND their end client a cease and desist for copyright infringement gets a check in a jiffy.
 
Sorry to hear that, Brian. I've worked with Pixel Farm before and have had great experiences on the client/agency side. I hope you get taken care of soon.

Thanks! After hounding them off and on since the 30 day mark they are finally saying I should expect a payment next week.
 
No one will believe it will they? Anyway the *new* camera named after a colour (hex #FF2400 or RGB 255, 36, 0) will completely kick *ss when it finally comes out sometime in 2012 /sarcasm/.

You see this is the interesting thing... people natually assume the "Colore named" camera is the end all be all in image quality... its not. IMHO The Arri Alexa is the pinacle in Digital imaging right now. Yea, at only 1080p... too.
 
You see this is the interesting thing... people natually assume the "Colore named" camera is the end all be all in image quality... its not. IMHO The Arri Alexa is the pinacle in Digital imaging right now. Yea, at only 1080p... too.

No argument from me on that - Great picture, and it works like all the cinema cameras I'm used to.
 
You see this is the interesting thing... people natually assume the "Colore named" camera is the end all be all in image quality... its not. IMHO The Arri Alexa is the pinacle in Digital imaging right now. Yea, at only 1080p... too.

I concur.

I shoot with the RED relatively frequently, and the 1080 image out of the Alexa just blows it away.
 
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