A letter to PANASONIC

What puts Fuji ahead of Panasonic?

Mashkov, Menshov, Myakgov or Menshikov. That's a lot of Ms. Beats me. I don't know their work and two of them are dead. Who do you like?

Myagkov was great in "Irony of Fate" and the "Office Romance".

As to Fuji vs. Panasonic - the S-line is having a tough time and the MFT seems to be outdated.
 
Side note - with Canon gaining share while breaking from the peloton ... ooops, the Olympics that I have not watched are still fresh in my mind .... from the cartel, others may be motivated to follow suit .... Nikon with 7% market in mirrorless needs to save its business while Olympus is already down (to OMD) and out ... and none of them has a chance with Sony Inside ...
 
Where is the Chinese Canon competitor? Or the South Korean one?

Samsung was (roughly speaking) in the same position as Panasonic - it wasn't worth the bother. And so it dropped out, after saying that rumors of it dropping out were just vicious gossip.

And the only way for any Chinese company to make any inroads is either via MFT (Yongnuo) or an outright purchase of Nikon (Olympus isn't worth a farthing and Panasonic wouldn't sell the brand name, without which it's worthless). And Nikon is a part of Mitsubishi, which is both a major part of the keiretsu system and a major political/economic player overall. They won't sell to outside investors period. They can also ride out pretty much any losses to save face.

And so it's very likely to be a two horse race shortly. If it isn't already.
 
Something about that description doesn't make sense. Why can't they start up a new company with state backing and make their own mirrorless mount? There are Chinese companies having a go of it in the cinema space (Z Cam, Kinefinity). Blackmagic is making inroads from Australia with video cameras. Why isn't there a full-frame mirrorless interchangeable lens camera aimed at professionals being produced by a Chinese company? If they had started up a few years ago, or even now, they could be launching a new mirrorless mount at the same time as Canon and Nikon did.
 
The video cameras are sold in very small numbers and can be operated manually (and, in fact, have been operated manually throughout history), which makes/made the mount almost irrelevant. BMD and Z-Cam picked the right niche for low/medium entrants (so did Red, although they aimed and succeeded penetrating the high end portion of the market) but 10,000 annual units won't do on the global scene.

PS. I thought Samsung could make inroads with fixed lens models - camcorders, bridges and higher quality point&shoot a la RX-100 and RX-10 series - while waiting for the N-mount to gain greater acceptance. Samsung got into stills/video while it was at its top but, within five years, looking at the plunging totals, they decided it was no longer worth their time. Which made them several years ahead of their Japanese competitors.
 
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What matters in the end is that the business is still profitable. It doesn't matter that it is a tiny part of their overall business. It's still profitable. Panasonic has a bazillion little sub companies and groups doing things that are only sold in Japan and lots of other funky things. As long as each of these operations is profitable then they soldier on. I saw some incredible educational electronics that were only sold in Japan. When I asked why not bring them to the States I was told that the cost was too high to develop them for the new market as was the cost of a new sales operation, inventory system, marketing budget, administration, etc. It takes a lot to get any system up and running and once in place as long as it is working acceptably it will continue to just chug along.
 
As far as specific products for other countries, that's pretty common in all industries.

But I don't know about chugging along...things change quickly in this advanced world and not sure why you would keep making cameras when people aren't using them.

It's not about Panasonic or brand-loyalty or sensor sizes or feature-crippling and I'm not saying it would be an overnight decision, but at some point cameras in their traditional form will seem like VCRs.

Why rent the tape when you have the file?

Why use a handheld stills camera to shoot video when your phone, watch or prescription glasses and contact lenses can, you know?

Panasonic can use all of their knowledge to put cameras into other products; they don't have to sell stills cameras that shoot video.
 
An accountant can make any branch of any business seem profitable or otherwise by shifting overhead around. That's what "Hollywood accounting" is all about, where hit films and TV series were terminally in red. However, reports in the Japanese media aren't flattering to Panasonic's camera division.

Of course, its profits or losses represent such a minute portion of the overall business, they can be easily carried. But I'd cut the losses before they get out of hand.
 
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