Corrado Part II

Small update:

I've secured a great P&A (publicity or promtion and advertising) budget today. After the response I've been getting on Corrado, the decision internally here has been to take the movie theatrical in at least some capacity.

My main investor was happy to come up with a high five figure budget for this purpose.

We have a couple potential theatrical deals that hinge on this money, so now I am going to pursuse these deals with vigor. I'll let you guys know how it goes!

Very excited!
 
Great to see you back Adam.

It's funny. After reading your intro post and describing yourself, I realized:

"And this is why this guy is making feature films and not jsut talking about it."
 
Very interesting now that you have decided not to go the AFM route. A limited theatrical release, then home video, TV, Cable and ancillary

And you're planning to spend $500,000 on P&A -- this will be a great test case. Of course, not having seen your movie makes it hard to guess whether or not a theatrical release is advisable, but obviously your agent thinks so.

Good luck though. There is so much to learn for us here. This is what every indie filmmaker dreams of: a theatrical release plus big numbers with DVD sales.
 
filmman said:
Very interesting now that you have decided not to go the AFM route. A limited theatrical release, then home video, TV, Cable and ancillary

And you're planning to spend $500,000 on P&A -- this will be a great test case. Of course, not having seen your movie makes it hard to guess whether or not a theatrical release is advisable, but obviously your agent thinks so.

Good luck though. There is so much to learn for us here. This is what every indie filmmaker dreams of: a theatrical release plus big numbers with DVD sales.
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Vic....close, but not quite...high FIVE figure p&a - think about $70K. I wish I had 500k!

A very, very small theatrical run to prep the DVD sales, nothing more. Several industry folks agree that a theatrical run will double DVD sales. We'll see.
 
Dang nice Adam! Haven't spoken to you in a while (been busy out here on the east coast) but looks like things are going well! You better bring me out for your next shoot :)
 
taormina said:
Several industry folks agree that a theatrical run will double DVD sales. We'll see.
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For what it's worth (which I think is considerable), Dov Simens says the exact same thing - that a theatrical release, even if limited, puts a film in a very different category in the eyes of DVD renters. I believe it. The idea is that if people have seen ads for a theatrical film, even if they don't go to see it, it 'legitimizes' it. Then when it comes out on DVD, they recall it as a movie they missed in the theater, but that got advertised, reviewed (hopefully well enough) etc., as opposed to some presumably POS 'direct to DVD failure'. It makes sense to me as I recall my own DVD renting habits, and could help explain how it is that many films have far larger grosses from DVD rentals than theatrical (like 10-20 times in many cases).

I suspect the larger the "limited" release the better too, and of course if it gets good word of mouth, you've got a ready-made track to a wider release. Just add theaters. Many a sleeper hit has been born this way.

Being in NYC, I have reason to hope my town is one of the ones that will see a Corrado theatrical play. If so, I definitely won't be missing it!
 
Ted Spencer said:
a theatrical release, even if limited, puts a film in a very different category in the eyes of DVD renters. I believe it. The idea is that if people have seen ads for a theatrical film....
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Of course - that assumes that people have seen ads for the film when it was in theaters.
That seems to be the real issue to me.

And that can often be much more difficult than getting the film in the theater in the first place.
 
i was just going to say the same thing. i assume that with a small release (and a small ad budget) there's no need to advertise nationally. just go nuts in the markets where the film is playing. you can't reach everybody so focus on the people you can reach and reach em good. real good.

so maybe the whole country won't be familiar with it when the DVD comes out. But the people in those markets certainly will be.

its better to reach 1% of the audience 100 times than to reach 100% of the audience 1 time.
 
Luis Caffesse said:
Of course - that assumes that people have seen ads for the film when it was in theaters.
That seems to be the real issue to me.

And that can often be much more difficult than getting the film in the theater in the first place.
Click to expand...

Any sort of cinema release will enable you to get your film reviewed by the major critics who will hopefully like it...and you can then use a good line on your DVD cover, poster etc....

If Adam can get it into say two cinemas in NYC and two in LA it will help his next film Hanger 14 because industry folk will have heard of his first movie and you never know Corrado may become a late night cult fav....
 
The ad thing is funny - All of their ad work is targeted towards a 3-5 mile radius from the theater.

It's not even city wide!

And I was also told NYC was too expensive...sorry Ted. I'd have liked to go!
 
First and foremost, I would personally like to say welcome back. I've been in the process of directing my own feature film, which Im pulling off with miracles and a show string budget. However, already the movie has put me in contacts with alot of great people that will help this film and the movies I'll have in the future. I have to personally thank you Adam, because your go getter spirit personally motivated me to say F^CK Next year, I'll make the movie now, by by being realistic with myself enough to know this is not my dream project, like you just to recoup budget, make a slight profit, but more importantly put me in position to make more bigger budgeted films. So thanks for making me get off my ass and do it. Whenever I get to 6 figures, Im flying to cali and dinners on me, lol
 
My 2 cents from the peanut gallery:

Inviting the Audience to the Show.

You might want to conduct an analysis of, What Cities Sold the Most Tickets for Similair/like Genre Films. Once you know this data it may help you decide where your film will be warmly recieved so you can allocate budget to these areas. The logic being, that there is an already existing audience/market for this genre and it is much easier and cheaper to enage an already existing market than build a new one. Just be aware that audiences change over time, so your data may seem to be good but the times have already changed. Of course within each geographic area you need to understand what media channels are effective for targeting your selected demographic.

Let's say they're 15 -45 yr old males, 70% high school education, some college, not much money -- but they have enough, they like fast cars, action, 4X4 trucks, humor, kung fu, ultimate fighting, hot babes, they want some excitement this weekend. Your movie is a way to give them a small emotional charge in their otherwise dull & routine life.

  • So, where are they?
  • What will attrack them to your movie?
  • What message do you have that will promise them your movie will bring them up off their seat?
  • What form of media do they consume? TV, Radio, Internet...
  • What images, sound clips, quotes from the screenplay will stick with them?
  • How will you bring it to them?
  • When will they be available to receive your message? days, nights, weekends?
  • What will make them tell their friends so they end up going together? because that's how they'll see the movie, in a small group.
  • And ultimately the big question needs to be answered: What emotional charge will they get? because that's what they're after. What will they talk about driving home in the car afterward. What hit them hard, what will they relive?
I would consider a small presence in both LA & NYC for the sake of possible exposure (on the account of, they are THE two large American media centers), a small modest budget won't do much, but it could have a place in the distribution process later on, and it may attrack future project participants (food for thought).

Once you nail down your demographics, targeted population centers & media channels you can then engage a strategy of accessing local media for interviews, TV, Newspapers, Radio using EPKs to supplement A&P.
 
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I think if Adam could have been more clear about the, 4X4 trucks, humor, kung fu, ultimate fighting, hot babes ect. in his previous post it would be in all 100,000 theaters by now.
 
10s said:
My 2 cents from the peanut gallery:

Inviting the Audience to the Show.

You might want to conduct an analysis of, What Cities Sold the Most Tickets for Similair/like Genre Films. Once you know this data it may help you decide where your film will be warmly recieved so you can allocate budget to these areas. The logic being, that there is an already existing audience/market for this genre and it is much easier and cheaper to enage an already existing market than build a new one. Just be aware that audiences change over time, so your data may seem to be good but the times have already changed. Of course within each geographic area you need to understand what media channels are effective for targeting your selected demographic.

Let's say they're 15 -45 yr old males, 70% high school education, some college, not much money -- but they have enough, they like fast cars, action, 4X4 trucks, humor, kung fu, ultimate fighting, hot babes, they want some excitement this weekend. Your movie is a way to give them a small emotional charge in their otherwise dull & routine life.

  • So, where are they?
  • What will attrack them to your movie?
  • What message do you have that will promise them your movie will bring them up off their seat?
  • What form of media do they consume? TV, Radio, Internet...
  • What images, sound clips, quotes from the screenplay will stick with them?
  • How will you bring it to them?
  • When will they be available to receive your message? days, nights, weekends?
  • What will make them tell their friends so they end up going together? because that's how they'll see the movie, in a small group.
  • And ultimately the big question needs to be answered: What emotional charge will they get? because that's what they're after. What will they talk about driving home in the car afterward. What hit them hard, what will they relive?
I would consider a small presence in both LA & NYC for the sake of possible exposure (on the account of, they are THE two large American media centers), a small modest budget won't do much, but it could have a place in the distribution process later on, and it may attrack future project participants (food for thought).

Once you nail down your demographics, targeted population centers & media channels you can then engage a strategy of accessing local media for interviews, TV, Newspapers, Radio using EPKs to supplement A&P.
Click to expand...


10s, If I go this route, it will be through an experienced, theatrical distributor. I'm sitting here with an offer for a real theatrical distribution from a good company. I fully expect them to research the demos, the cities, and all the thing they have to to make this release a success.

They are capable of handling this - it's what they do. I don't expect to have a lot of input with them, they are pros and know what sells where.

I'll be able to speak of it pretty soon.
 
ChipG said:
I think if Adam could have been more clear about the, 4X4 trucks, humor, kung fu, ultimate fighting, hot babes ect. in his previous post it would be in all 100,000 theaters by now.
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Hilarious, Chip. I'd say monster trucks instead of 4x4s. You forgot Tractor pulls as well.....:beer:
 
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