Press Release: HMC150, "the new DVX"

It's a prototype. A fake. A rendering. Nothing moves, none of it's real. That'd be like complaining that a condo rendering doesn't look livable.
 
That $6,000 quote comes from people who think that it’s the successor to the HVX200 but its not. It’s the successor of the DVX100B so the price should be similar. My prediction would be anywhere from $3,500 to $4,000.
Gizmodo didn't mention the HVX.
Gizmodo specifically referenced the DVX: in the article that "Panasonic is finally releasing a true HD successor to the popular but aging AG-DVX100."
Following this statement with a $6 grand price tag before identifying the inherited characteristics from the DVX.

As I initially stated, it wouldn't make sense for this to be the price point.

However, guessing by the way in which Panasonic decided to push the price of the HMC70 up from an under $2g camera to $2.5g then maybe we'll see a similarly unexpected price pattern emerge for this camera too.
I know we're all expecting a camera under $4g, but what happens if it actually debuts over $5g?
The dollar has been pretty weak.
 
My requests?
-Uncompressed audio option
Might happen; AVC-HD does have two options for audio, either AC-3 compressed or PCM uncompressed.

-AVC-Intra video codec
Not gonna happen. The AVC-Intra board alone probably costs as much as this entire camcorder.

-Better glass than the HVX
HVX lens is pretty awesome, way sharper than it needs to be. But this lens is at least different in its zoom range so it might be better, who knows.

-Higher resolution than the HVX. (hvx is 540x960...I'd at least like to see the vertical resolution expanded to 720) (ps, are our eyes more sensitive to vertical or horizontal resolution?)
Yes we're more sensitive to vertical.

-Keep it in the $2500-3000 price range
We'll see about that. I doubt it, I expect it'll be in the $3500 to $4000 range.

-Keep it SDHC only, high speed card compatible
All Panasonic AVC-HD cams record to SDHC, so this should be a given.

Basically, I don't understand this camera's target market. Who are this camera's customers?
People who want to shoot tapeless high-def but want long recording times and cheap media. What's not to understand? On a 32GB card it'll record 12 hours of footage in the economy mode. 12 hours, uninterrupted. And you can buy those cards at Best Buy or Wal-Mart.

It's long-GOP recording for all those who were swayed by HDV, but without the tape (and with a codec that's much more advanced than MPEG-2).

The target market for this cam? Imagine everyone who wanted an HVX but whined about the price and the P2 card cost. Now tell 'em that they can buy this thing for $3500 and that the memory cards cost $20 (or whatever they'll end up costing). And that you can record 5x as much footage per gigabyte. I dunno, I think there's a lot of people out there who would jump at that.

And no, it's not an HVX, we know that, it's a model below. And it probably won't have variable frame rates unless they surprise us with a later announcement. But it's a new high-def DVX that records for hours and hours and hours on (comparatively) cheap commodity off-the-shelf media. For those who were content with HDV, why wouldn't they be thrilled with AVC-HD?

No, it's not an HVX. I bet the HVX (or its successor or whatever) is a better camera than this one in many ways. But this one is obviously aimed squarely at the kind of person that makes up the majority of our DVXUsers.

Of course, that all depends on the price. Jan said it would be priced appropriately for a long-GOP product, and that probably means it'll be quite a bit less expensive than the HVX. Which means it should hit its target market pretty squarely.
 
Assuming that we get it for 3500.00, of course. Anything above 4000 and we'll call it an incredibly bad move.
 
Assuming that we get it for 3500.00, of course. Anything above 4000 and we'll call it an incredibly bad move.

It will be priced close to the Canon A1, Sony V-1. Jan's post about "economicaly priced" "where long GOP belongs" should put it right on the price point of those cameras.

Since the A1 is going for 3300 USD aprox, if I'm not mistaken, the HMC150 should be near the price range to be competitive.

Curious to see how it performs- specially on fast movement. This could be the camera to prove AVCHD as a viable professional format ( avc-intra is a different codec based on h264.)
 
I personally think that this will crash and from what i've read, more people are calling it a piece of junk, I tend to agree. It talks about bitrates and framerates but what about in camera tweakability like the scene files on the DVX and HVX??? I can't see it really being a replacement for the DVX at this stage until more is known.
 
I personally think that this will crash and from what i've read, more people are calling it a piece of junk, I tend to agree. It talks about bitrates and framerates but what about in camera tweakability like the scene files on the DVX and HVX??? I can't see it really being a replacement for the DVX at this stage until more is known.

This will crash, just like the Canon Xh-a1 did. Its a heads-on competitor. If its in the A1 price-point, and delivers similar to superior quality- with 1080 25pn recording, and the almost certain patented Cinegamma, as well as new 3ccd chips, I can seriously see "THE" new event/corporate/ "mucho low budget" Independent film HD camera!

EDIT- And I'll follow Barry's line of thinking on this :) I would bet my HVX this thing will have scene file dials or menus :)

With the introduction of this, I believe the DVX will be discontinued... (assuming it does SD...)
 
My requests?
-Uncompressed audio option
-AVC-Intra video codec
-Better glass than the HVX
-Higher resolution than the HVX. (hvx is 540x960...I'd at least like to see the vertical resolution expanded to 720) (ps, are our eyes more sensitive to vertical or horizontal resolution?)
-Keep it in the $2500-3000 price range
-Keep it SDHC only, high speed card compatible

Basically, I don't understand this camera's target market. Who are this camera's customers? The DVX offered what many pro and amateur videographers and filmmakers believed to be the all-around best standard-def camera there is in the prosumer price range; a DVCPRO-50 tape deck would have pushed the costs up too high, so using DVCPRO compression they made the best camera they could getting in all the features they could afford.
Now Panasonic has the opportunity to capture that demographic again, at a highly competitive price. Instead though they're using a video format that only captures images on par with competing HDV cameras using compressed audio. Didn't Panasonic go against the HDV standard for it's quality issues? So instead of putting in some extra costs towards faster processors, encoders, and improved CCDs for the sake of a better recorded image, they're going to create a product that only pleases the expectations of the casual video viewer and not exceed those of the filmmakers and videographers that bought a DVX one camera generation earlier.
Panasonic has the technology to set the camera ahead of the competition--no expensive tape deck limitations, better processor technology, fast flash memory--but they aren't. And for what? To save the customer an extra $500 MSRP off the camera? I think most customers, at least those who loved what the DVX had to offer in it's day, would pay the extra money for a superior and more versatile product that will get use for the next 5-7 years. I still use my old, standard-def DVX on many occasions, and love it.

Yes Fatbird exactly! Don't bad mouth hdv then come out with hdv lite. Less quality than hdv but less file size.
This might sound crazy but I think Canon has already released the dvx replacement called the XH-A1.
 
to me that doesnt look like the camera I would buy in the future. AVCHD ? they must be joking !
AVCHD is MPEG4 !! Will it run in FCP ? or will I have to render before I can edit ?

edit: just saw FCP 601 will accept AVCHD !

I thought AVCHD is a consumer standard.......

Looks like Pana is just doodeling around instead of making a better HVX with bigger chips and more light sensitivity.....

I am not excited.

http://cineform.blogspot.com/2007/04/avchd-support.html

http://fcproducer.com/index.php/andy-coon/2007/04/final-cut-pro-6-forget-something/
 
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Will I be able to dump video from this new camera into Vegas like I can with my DVX100a, or would I have to learn a new NLE.
Obvious to many tech heads, not for me.
This can record SD too?
 
People need to stop jumping to conclusions and wait it out. The cam isnt slated for release until fall. I dont even know how anyone could thinks or know its junk.
 
Vegas now supports AVC-HD from all manufacturers, so you should have no problem editing the footage directly. But, it remains to be seen if they've somehow limited their implementation (in the first generation they refused to support AVC-HD from any manufacturer other than Sony). They've since rectified that, so it seems likely that this HMC150 would work, but ... frankly, we won't really know until we try it.
 
Avid is listed on the avchd-info.org site so hopefully that will mean proper support. Can't think of what else it could possibly mean.
 
Avid is listed on the avchd-info.org site so hopefully that will mean proper support. Can't think of what else it could possibly mean.

That is great news thanks Barry I didn't see that. I think this cam will do just fine if price around 3,000 no more than 3,500. Like you said if is a step up from DVX and below the HVX. Its for the people(like me) that couldn't afford a HVX and P2 cards. Just really need to save now. I wonder if the cam will have any kind of downconvert thing or is this usally with tape.

:)
 
Wow, you guys are crazy.

I would feel fine saying, "If your in the building and own an HVX, you may step out now. This doesn't concern you."

Guys -not- and HVX replacement.

Panasonic needed to come out with this. They have a huge gap in their lineup that Canon has been riping open. The DVX needs a HD follow up. This is it. How can you bag on this thing. It is being released under Panasonic's broadcast division right? I would bet my DVX this thing has the little Scene wheel with at least the same image tweaking parameters as the DVX. The AVC-HD bit rates it records at so far have been touted by Barry himself as being just as good as HDV. But wait, they are flash based. No more TAPE! Thank goodness.

Calm down please.
 
It's okay Will, they will get it sooner or later.

Although if the image is there I'd happily trade my HVX200 (provided that Scarlet or the HVX replacement aren't due out at the same time. )
 
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Wow, you guys are crazy.

I would feel fine saying, "If your in the building and own an HVX, you may step out now. This doesn't concern you."

Guys -not- and HVX replacement.

Panasonic needed to come out with this. They have a huge gap in their lineup that Canon has been riping open. The DVX needs a HD follow up. This is it. How can you bag on this thing. It is being released under Panasonic's broadcast division right? I would bet my DVX this thing has the little Scene wheel with at least the same image tweaking parameters as the DVX. The AVC-HD bit rates it records at so far have been touted by Barry himself as being just as good as HDV. But wait, they are flash based. No more TAPE! Thank goodness.

Calm down please.


Explain how the HVX isn't supposed to be a DVX replacement...
 
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