jamestmather
Well-known member
You are very right. The simplest diagnosis of this is history - in the same way that black and white is used to simulate old footage because as an audience we were used to seeing old footage in BW - the same can be said of the video look - historically it has been generally used for cheaper drama and news.
The converse is also true - we are use to seeing low dof/ high dynamic range images at 24fps to represent high-end filmmaking. Its all simple association.
The myth that punters are unable to differentiate between one look and the other is similar to going to a concert to see someone playing the stradivarius - simply put - they may play the concert on a five dollar fiddle but the more discerning members of the audience will notice the difference - the rest may not or simply may not care :huh:. Who is to say?
But it's the people who can tell the difference that I'd be interested in catering to as both a Dp and a director - Not the people who couldn't care less.
One other thought - while the RED camera may well technically revolutionise filmmaking at the low to mid range - it will have very little impact, I think. on the hollywood model. Stock and lab costs generally are around less than 10% of a typical hollywood budget. It's Above the line fees that are crippling budgets at the moment not equipment rental. Films also are becoming more expensive, not less. Fewer are being made and every one of the studios is looking to hit a 400M$ home run every time. The biggest problem is getting audiences out to the cinemas to see movies in general. Almost as much is spent on advertising as the production cost itself. Red may make inroads to the studio system (it probably will) but not directly as a result of being cheaper.
The converse is also true - we are use to seeing low dof/ high dynamic range images at 24fps to represent high-end filmmaking. Its all simple association.
The myth that punters are unable to differentiate between one look and the other is similar to going to a concert to see someone playing the stradivarius - simply put - they may play the concert on a five dollar fiddle but the more discerning members of the audience will notice the difference - the rest may not or simply may not care :huh:. Who is to say?
But it's the people who can tell the difference that I'd be interested in catering to as both a Dp and a director - Not the people who couldn't care less.
One other thought - while the RED camera may well technically revolutionise filmmaking at the low to mid range - it will have very little impact, I think. on the hollywood model. Stock and lab costs generally are around less than 10% of a typical hollywood budget. It's Above the line fees that are crippling budgets at the moment not equipment rental. Films also are becoming more expensive, not less. Fewer are being made and every one of the studios is looking to hit a 400M$ home run every time. The biggest problem is getting audiences out to the cinemas to see movies in general. Almost as much is spent on advertising as the production cost itself. Red may make inroads to the studio system (it probably will) but not directly as a result of being cheaper.