In my humble opinion the f3 produces far better images and color than most cameras in its price range. I think I even like the images better than the 1dc in which i'm fond of. For some reason it seems sony got the color science perfect on this cam and missed it on its other sub 10k cams. Its a good size, not to big, not to small, and the stock images has such an organic look to them. very pleasing to the eye.
I agree with you, that color science is completely subjective. For myself, I thought the color science on the F3 is fairly clinical / sterile looking.
Since many are comparing the F3 to the FS7, for my own tastes, on the FS7 I'm able to get the best looks I've ever had, just out of the box - great skin tones, very organic looking with zero effort with the new color science. Kind of like what I got from my Canon's - no effort, nice out-of-camea looks that don't require grading. I'm actually happier with what I'm getting out of the box on the FS7 than even my Canons.
I did this camera test and did NOT change any colors, and I love it. Of course on a real job and with any camera (Sony, RED, Alexa, Canon), I would grade the colors (especially skin tones) a bit as they always need some shifting; but this is up there in terms of not needing much color grading.
https://vimeo.com/121643342
As stated before, everyone is different and I'm only stating what is pleasing to my eye as you might have a completely different idea of what looks good. Whatever the case, the F3 image has a different vibe than the newer Sonys.
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