Duke M.
Veteran
I think that those of us who understand the difference between hardware and software are aware that the Sony PMW-F3 cannot be upgraded to 50mbit 4:2:2 via firmware. Nor should we expect a hardware patch/replacement program for the Sony F3.
Perhaps you'd like to explain that a little more. We know the SxS cards can record at much higher rates than necessary since they do that on other cameras. We also know that the camera is operating at 4.4.4 internally and uncompressed or lightly compressed or it wouldn't output 4.4.4 to the Gemini.
(I highly doubt Sony would ever release such firmware as it might affect another camera line and their business plan seems to be all about maintaining separate lines of cameras at separate price points.)
However, Canon was just as out of touch with their buyers and was exactly the same way about maintaining camera lines but Magic Lantern made cameras like the 550D come alive with features and data rates not even dreamed of by Canon. Finally Canon realized it was an advantage to issue their own firmware. To a lesser extent Red did the same thing, although theirs was by design. They had the hardware and it took them years to write the software to take full advantage of the hardware. (Heck, took them a long time to even become stable.)
Magic Lantern did it the right way. Their only change to the firmware was to add a few lines of code to make the camera look at the card first and if additional software was on the card while booting it loaded that software. This way is a lot more safe since if the new software was no good you just remove it from the card and the camera boots normally. Its very unlikely to brick the camera that way. You can have a separate card as a bootable disk. (Hey something to do with those tiny 8Gig SxS cards which I always found too small for most jobs. LOL)
What Magic Lantern needed was a couple versions of firmware that they could analyze to see how it worked before they started. We are on version 1.40 on F3 firmware so that should be enough to start.
I know I would pay it in a heart beat, frankly I think this is what Sony should offer early S-Log adopters, but I wonder how many people would be willing to pay $1,000 to get 50Mbps (or more) and 4.2.2 internally? If a group of people were willing to do this the ML programmers would likely work on it. Payment upon working software (although they've been good about continuing updates.)