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I shot 720 and 1080 for a recent project. I did the 720 only because there was some back and forth camera movement and I didn't want to risk mud. I actually shot those specific takes both ways (720 and 1080). I can definitely see a difference in the motion. All the 1080 shots look more fluid whereas the 720 shot do show a little jitteriness. Whenever possible shoot 1080 if you want to end up at 24fps. Use 720 when you're moving the camera a lot.
Mike, I'm a bit confused. It sounds like your saying that 1080/24 looked better in the "back and forth camera movement" shots? Is this what you meant, as I thought that 1080 looked worse than 720 in this situation?