Hello -- I use these forums a lot and want to share some of my process as a way of giving back. I like that the sticky at the top of this thread recommends starting with the poster - because that's really the first visual an audience will get of the movie, right? So here's my poster process: My webseries has pirate themes throughout so I wanted the poster to reference that -- (i'm not a designer, I just threw stuff into photoshop as a reference for my wife, who is a designer.) This pirate guy toy is in the movie and I wanted him to be central somehow...

but it's not an action movie, it's talky and contemporary and because I didn't want to mislead the viewer, I also wanted glimpses of the movie in the poster... So I added screenshots from the movie of the main actors in moments that seemed the most dramatic or interesting...

But it's a family comedy and that wasn't coming through. There needed to be a lighter tone to it. My wife came back with this:

Which you can tell was designed by someone who knows what they're doing...It's definitely friendlier, and says family really well. I really like this one now but at the time, I was afraid that it was too... Disney, I guess. And would imply that the movie was plucky and sanitized and wholesome -- which it isn't, there are definitely some rough edges to it...

so we did a final version that looks a lot like this one (sorry this one is a mock up -- I can't find the file with the final on it...) Instead of using a still from the movie of the pirate toy, I reshot it in a studio situation by candlelight.

but it's not an action movie, it's talky and contemporary and because I didn't want to mislead the viewer, I also wanted glimpses of the movie in the poster... So I added screenshots from the movie of the main actors in moments that seemed the most dramatic or interesting...

But it's a family comedy and that wasn't coming through. There needed to be a lighter tone to it. My wife came back with this:

Which you can tell was designed by someone who knows what they're doing...It's definitely friendlier, and says family really well. I really like this one now but at the time, I was afraid that it was too... Disney, I guess. And would imply that the movie was plucky and sanitized and wholesome -- which it isn't, there are definitely some rough edges to it...

so we did a final version that looks a lot like this one (sorry this one is a mock up -- I can't find the file with the final on it...) Instead of using a still from the movie of the pirate toy, I reshot it in a studio situation by candlelight.
