This is standard for the Blues (but still very very cool).
Every year at Seafair here in Seattle, they send up a reporter or anchor from every station, as well as journalists from all the other outlets, for a ride. Last year the guy who went for a ride before the anchor from my station was Sig from "Deadliest Catch". They made a bet with each other to see who could go the longest with out getting sick (or something like that).
Man, he's just trying to stay awake. That's amazing, as there's someone flying this thing to precision at the same rate he's feeling it. I can't imagine.