Yeah, this whole blackmagic camera sorta reminds me of the digital bolex camera too. There's a term for the bolex though..vapor ware!
It's astonishes me that people think a camera can be just engineered by a bunch a people who know NOTHING about cameras. There's a reason why there's only a handful of real manufacturers: Sony, Panasonic, Canon, JVC, etc. It's because it takes precission engineering and complex circuitry, filmware, sensors, compression algorithms, housings..etc. This isn't something intended to be whipped up in your garage or at a small company.
I love camera tech. But I don't think i'd plunk down my hard earned cash on something that has ABSOLUTELY NO TRACK RECORD like the BM Camera or the Digital Bolex. For those of us like Phillip Bloom who have cash to burn and blogs to write, sure, this seems like fun. I'm busy trying to work as much as I can and create art.
It comes down to this: Does an artist need a $1000 paint brush to create art? Can he just NOT create great art without that $1000 paint brush? I'm sure many great artists created masterpieces in the past with a $1 brush.
While this is BM's first camera, I have to say they are coming into this segment of the market with a lot more behind them than the Bolex guys. This camera seems to be them leveraging their experience with data acquisition and colour correction.
They already have solid state recorders with the Hyperdecks, the best colour grading software in DaVinci, camera monitoring software with Ultrascope and their own production lines. The only puzzle piece they're missing in making a camera is a good sensor that puts out RAW data and that's exactly what they've done. In retrospect I think this is a great business move out of nowhere and now they have an exceedingly good shot at winning people over to their philosophy. Great way to put their name on the map.