bill totolo
Veteran
The creepy one. B/W, father's V/O.
Anyone know what this was shot on? Feels like HD video.
Anyone know what this was shot on? Feels like HD video.
Tiger 's new Nike ad
- Thread starter bill totolo
- Start date
Doc Bernard
Indie Arms Member
Sorry to say. I have seen too much "Tiger" lately. I am "Tiger'ed-out". Don't care. Overpaid guy who hits a small ball.
bill totolo
Veteran
I guess Tiger's not out of the Woods yet. Sorry...
Paul Hudson
Vacuum Tube Member
The guy has shown how "not" to handle a PR crises and this ad is another really bad example. It is hard to imagine someone as smart as Nike taking this ego trip with Eldrid.
Nektonic
Veteran
Same here.
Yesterday I was driving and listening to NPR, and caught the tail end of some dude's rant about how disturbing and inappropriate this whole Tiger Woods obsession is. Basically he was saying that all this unneeded attention on Tiger Woods is taking up too much media time and that it is disturbing that Tiger needs us the public to love him and forgive him, when it is basically a private matter between him and his wife.
I tend to agree. Of course, the media is partly to blame because all they care about is the ratings spike they'll get from these types of sensational stories, and the longer they can drag it out the longer they can milk it. Kinda sick in my opinion, and another reason why a lot of the general populace is pretty uninformed about what is really going on in the world.
Richard J. Johnson
Joystick Member
Jason Ramsey
Admin
i didn't watch all the media craze. the man is a golfer. his personal problems are his own. People love to build someone up into a superhero at a young age, and then drop them like a fly when it is inevitably revealed that they aren't perfect, and couldn't handle going from being a kid who didn't have much of a childhood to being a kid with 100 million dollars... a lot of people made a lot of money off of him...
I did like that commercial as well. first time i've seen it....
Nektonic
Veteran
Well put.
He might be what one could consider a positive role model, or at least he used to be for a lot of people, but I'd hardly call Tiger Woods a hero.
Tiger Woods = ex-role model / celebrity
Tom Cruise = celebrity / couch jumping Scientologist
Whitney Houston = celebrity / crack head
Michael Jordon = role model / celebrity
Sully Sullenberger = hero
Major Richard D. Winters = hero
I think the cult of celebrity has gotten way out of hand in this country. The loudest and most sensational or controversial people get put up on a pedestal, while the real "heroes" almost always go unnoticed, or are given a few minutes of attention and then forgotten.
Ask the average person on the street what they know of all the people listed above, and most certainly they will all know who the top four are, yet very few would know who the other two are.
Also, as Jason mentioned, we as a nation like to build people up and then tear them down. Its really sick in my opinion.
ZazaCast
Major Contributor
He would.
...and don't fool yourself, that's a Nike commercial that Tiger is in...not the other way around.
Macphilia
Well-known member
People love to build someone up into a superhero at a young age, and then drop them like a fly when it is inevitably revealed that they aren't perfect, and couldn't handle going from being a kid who didn't have much of a childhood to being a kid with 100 million dollars...
Well put Jason. The public/media construction & deconstruction of celebrity is sick, the modern day equivalent of public execution or lynching.
And I have always said that celebrities do actually have a choice in the matter. They can choose how much they themselves want to utilize the media and develop a relationship with them and how they themselves live their lives.
Utilizing the media for self-aggrandizement and financial gain goes both ways. By building yourself up, you position yourself for a fall. And the higher you are positioned, the greater the fall. I realize there is paparazzi, but in the end, they converge on who's "hot," and by not utilizing the media for promotional purposes, a celebrity can stay "cold."
I saw Matt Damon the other day in LA and I thought, "There's a guy you never hear about in gossip." Well, I believe the choices he makes and the way he lives contributes to that.
Tiger chose to make millions and appear in iconic, superhuman commercials, which built him up more than merely playing golf can ever do. It really is his choice. He utilized the media for his own personal gain and is now consequently paying the price when combined with poor personal choices. I don't care how many tournaments Tiger won, if he didn't appear in commercials, magazine covers, give interviews, etc., no one outside the golf world would care about him!
What if Phil Michelson was caught in adultery? You think TMZ would care? He's a two-time Masters champ and a victor of countless other titles. But he hasn't been built up as a god in the mass public. He has been in the golf world, so he would experience a downfall there, but not in the mass media. It's all relative to exposure and choice.
And regarding, "Who cares, it's personal. Leave him alone." Let's be honest: every human, by our very nature, cares what happens to icons. It's newsworthy, whether it's a domestic or a public event. That's the very nature of hero-worship: we are fascinated by their lives, regardless of which aspect. We want to know everything about them, even what they eat and how they speak.
To sum up, we are sick for showing up at public executions and relishing in them; however, celebrities definitely contribute to their potential downfall by going to bed with the media for their own personal gain and for the way they live their lives.
BTW, addressing the main issue of this thread, Tiger's new Nike commercial, I believe he's contributing to the mess by choosing to appear in it - he hasn't learned. In other words, he's playing the game all over again and no matter what its content or style, he is building himself back up as a hero! He can choose not to do commercials, photo shoots and interviews anymore and simply play golf and the public will forget about him quicker than you can say birdie!
Well put Jason. The public/media construction & deconstruction of celebrity is sick, the modern day equivalent of public execution or lynching.
And I have always said that celebrities do actually have a choice in the matter. They can choose how much they themselves want to utilize the media and develop a relationship with them and how they themselves live their lives.
Utilizing the media for self-aggrandizement and financial gain goes both ways. By building yourself up, you position yourself for a fall. And the higher you are positioned, the greater the fall. I realize there is paparazzi, but in the end, they converge on who's "hot," and by not utilizing the media for promotional purposes, a celebrity can stay "cold."
I saw Matt Damon the other day in LA and I thought, "There's a guy you never hear about in gossip." Well, I believe the choices he makes and the way he lives contributes to that.
Tiger chose to make millions and appear in iconic, superhuman commercials, which built him up more than merely playing golf can ever do. It really is his choice. He utilized the media for his own personal gain and is now consequently paying the price when combined with poor personal choices. I don't care how many tournaments Tiger won, if he didn't appear in commercials, magazine covers, give interviews, etc., no one outside the golf world would care about him!
What if Phil Michelson was caught in adultery? You think TMZ would care? He's a two-time Masters champ and a victor of countless other titles. But he hasn't been built up as a god in the mass public. He has been in the golf world, so he would experience a downfall there, but not in the mass media. It's all relative to exposure and choice.
And regarding, "Who cares, it's personal. Leave him alone." Let's be honest: every human, by our very nature, cares what happens to icons. It's newsworthy, whether it's a domestic or a public event. That's the very nature of hero-worship: we are fascinated by their lives, regardless of which aspect. We want to know everything about them, even what they eat and how they speak.
To sum up, we are sick for showing up at public executions and relishing in them; however, celebrities definitely contribute to their potential downfall by going to bed with the media for their own personal gain and for the way they live their lives.
BTW, addressing the main issue of this thread, Tiger's new Nike commercial, I believe he's contributing to the mess by choosing to appear in it - he hasn't learned. In other words, he's playing the game all over again and no matter what its content or style, he is building himself back up as a hero! He can choose not to do commercials, photo shoots and interviews anymore and simply play golf and the public will forget about him quicker than you can say birdie!
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Ian-T
Veteran
It's just a product endorsement. How is that building himself up to be like a super human? I like the commercial myself. It's kind of humiliating to him...having his father's voice seemingly chastise him like that. I've never seen anything like that. I don't follow golf myself and stayed away from all the hoopla surrounding Mr. Woods but this I believe is a first for a sponsor to push out an ad like this (I think).
In terms of "hero-worship"...that's a shame. People need to be accountable for themselves. They need to educate their children about this. That's where it starts....because ultimately THAT's where these companies are aiming thier products. Tiger proves himself on the golfcourse over and over. Companies like Nike wants to capitalize off his success. They make an agreement and BAM. It's just simple business between the athlete and the corporation. They are all doing their jobs. It's not like they are selling us snake oil. These are products that the athlete themselves use. But if the individual buying these products think that they will "be like Mike" when they buy the same shoes as Mike...then that's a problem with the individual right there (they need a reality check).
And let's not forget that his best buddy, Michael Jordan, did the same thing. But it just didn't get this kind of ugly media attention.
In terms of "hero-worship"...that's a shame. People need to be accountable for themselves. They need to educate their children about this. That's where it starts....because ultimately THAT's where these companies are aiming thier products. Tiger proves himself on the golfcourse over and over. Companies like Nike wants to capitalize off his success. They make an agreement and BAM. It's just simple business between the athlete and the corporation. They are all doing their jobs. It's not like they are selling us snake oil. These are products that the athlete themselves use. But if the individual buying these products think that they will "be like Mike" when they buy the same shoes as Mike...then that's a problem with the individual right there (they need a reality check).
And let's not forget that his best buddy, Michael Jordan, did the same thing. But it just didn't get this kind of ugly media attention.
I think the ad did what it was intended to do. Sell Nike products and the folks who love tiger will say that the ad is about forgiveness, regret, humility etc. while others will say the ad is disgraceful and Tigers dad is rolling over in his grave.
The ad is "successful" terms of stirring up emotion and getting people to focus on Tiger/Nike.
Nike took a very personal issue (affecting Tigers family no doubt) and turned it into a commodity.
The ad is "successful" terms of stirring up emotion and getting people to focus on Tiger/Nike.
Nike took a very personal issue (affecting Tigers family no doubt) and turned it into a commodity.
Doc Bernard
Indie Arms Member
And shame on them for it. Whatever one thinks about the whole deal, this ultimately turns the whole debacle into a shameless ad campaign (makes one think if this was the plan all along), and Nike was ready to step up to the tee. If Tiger really wanted this to go away, he would just disappear for a year. No media, no ad campaigns, nothing. Go into a private life. He did bring this on himself in more ways than one. Publicity has two edges to it. The hero worship side and the "you screwed up" side. Ask Brittany Spears about it.
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Rick Meyer
Veteran
Actually, I tend to think the opposite is true. For this to go away, he needs to get back out there, start winning again and act as if nothing ever happened. If he went into hiding, we'd have a 365 day a year "Tiger Watch." But now that he's back playing, this whole thing can finally, hopefully, begin to fizzle out.
Jason Ramsey
Admin
yeah. we already had a 5 month long tiger watch....
who really cares, anyways.... scandal sells though...
who really cares, anyways.... scandal sells though...
True indeed.
I won't be surprised if Tiger does a complete 180 and decides to grow a goatee, start wearing all black, begin talking a TON of trash and become the "bad boy" of golf.
Somehow this ad feels creepy and weird to me, in a way reminiscent of those short-lived Calvin Klein ads from a few years back that read like a creepy pedophile-type videotaping half-naked teenagers in his basement...
...I don't know. Woods' professional life is of zero interest to me, and his personal life would be of less-than-zero interest, were it mathematically possible.
...I don't know. Woods' professional life is of zero interest to me, and his personal life would be of less-than-zero interest, were it mathematically possible.
I don't really care who Tiger sleeps with, and I can hardly blame him, although if he wanted that life, he shouldn't have gotten married. The whole media thing basically doesn't phase me.
However, this seems like a pretty damn good commercial, to me. I mean it's got a certain style to it of course, but also, they're not really saying anything about the product, it's like all of this is enough in the public consciousness that it's just a statement that Nike is here, Nike is sticking with him, Nike doesn't condone his behavior, either...I don't know. I'm not buying any sneakers today because of it, but I think it's an interesting concept and strangely effective.
However, this seems like a pretty damn good commercial, to me. I mean it's got a certain style to it of course, but also, they're not really saying anything about the product, it's like all of this is enough in the public consciousness that it's just a statement that Nike is here, Nike is sticking with him, Nike doesn't condone his behavior, either...I don't know. I'm not buying any sneakers today because of it, but I think it's an interesting concept and strangely effective.