FEATURE: This Is Why We Fight (Post-Apocalyptic)

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Andrew Luczenczyn

Active member
Hi everyone.

OK, I'll get the "plug" out of the way, then I'll post all the stuff thats happened so far.

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This Is Why We Fight is an economic-collapse post-apocalyptic being made in Winnipeg, Manitoba. It is based on a short film of the same name, which is FREE TO VIEW FOR ALL at the link. So please support us, and help us tell this story as a warning and important tale for all to see.
http://igg.me/p/124568?a=803337
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Okay... now thats done.

I'm just going to to recap the end of our first week out of 4, hopefully some people running other crowdfunding campaigns will enjoy:

1) Be prepared for the stress
I swear to god, I am in a constant state of panic. Yes, we have only been live for 1 week but we are well behind our goal.

2) Don't count on your friends
Some people are more talk, but when it comes to opening their wallets, some are more apprehensive. Our biggest supporters have been our family, and our co-workers. Most of which are on average, older than our friends, and have a bit more disposable income.

3) Find the right re-tweeters, sharers.
Unless you are some hugely popular person, you are probably limited to the sub-200 followers on facebook (like me!). But when I found specific re-tweeters like @CrowdFundzU, who tweet about cool campaigns, my followers jumped, and our pageviews jumped. I've been trying to get @Indiegogo to retweet us, but no luck yet.
 
Some Interesting Strategies we are using

Some Interesting Strategies we are using

While doing our research into crowdfunding, we stumbled upon a cool idea

If the project is successfully made, a portion of the profits made off of it will go back into other crowdfunding campaigns.

And I mean why not? When we originally were seeking funding privately, we were looking at having to repay investors. With crowdfunding, since you owe nothing back (besides your project and incentives), you aren't having your profits taken away from you. But why not treat the crowdfunding system as an "investor". Since the arts community makes up a huge part of crowd funders, they need our support just as we needed theirs.

So we feel like this is a strategy others should utilize, and help support the others that helped us.
 
Well 9 days left in our Indiegogo campaign. And it looks like it will be a failure.

Why? I have no idea. We did dedicate ourselves to this.

I do have to pick a bone with the Indiegogo site itself: i feel that if our project was not drowned out by the constant "charity" campaigns, we may have gotten more views.

So ultimately I feel like it was catch22. We couldn't apply to kickstarter ( who I feel balance charity with arts funding really well) because we are Canadian.

So does the platform you use matter? I think so. I don't feel that Indiegogo does a good job of promoting the "indie" part.

That being said we have other funding mechanisms. So our movie isn't going away.

I compare a successful crowdfunding campaign to a viral video. Most fail. Some do okay. And once in a while one does insanely well. Regardless of it is good or not.
 
Keep your head up and expectations realistic. Maybe auction off frames of the film like the tunnel did? Maybe hold charity events where people can get to win a piece of the film? If all else fails, rewrite the script so you can shoot it on what you have now or can raise. Just my 2 cents-Adam
 
Too bad about the lack of success with the indiegogo campaign. I like the idea of donating a portion of profits from the film back into other indie projects. Paying it forward. Best of luck. Don't give up.
 
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