This is how you do a Kickstarter...

.... Seems like if you make a product people want, at a price they can afford, then success follows. ...

Completely correct as was pointed out a while ago with the Indiegogo AIRTAME project. $160K sought and in the end over $1.26 million raised. Exact same premiss of affordable product that people want. They also got ALL the money BEFORE delivering anything, although, it did take them a week to raise the first $100K.
 
Over a million dollars now. It looks like a great product. I hope everything goes well for them in production.
 
Most of pop culture - and all successful campaigns fall under pop culture appeal - is about novelty rather than actual need. As such i'm not sure what we have to learn here.
 
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