I Know I Was Saving The Best For Last The Other Shots Were The Screening Shots To Pick Actors Wait Till You See The Flick It's To Die For Really! DIE! DIE! DIE!
Build up hype, lower everyone's expectations with crappy grabs, still have lots of hype = people still will watch your film, but with low expectations. Actually end up with a good or even slightly above average film = success.
Could this have been Movie Masters plan??? Will he have the last laugh after all??? hmmmm. We shall see