The Panasonic USA promotion of including books with cameras

Barry_Green

Moderator
... okay, up front, let me say that this ISN'T the 10-year-anniversary post I wanted to be making...

This month, September 2013, marks the 10-year anniversary of when I first joined DVXUser. I cannot begin to describe that journey here, nor is this the right post for that -- I'll wait another 400 posts until I hit 50,000 for that.

But it's also been almost 9 years since I wrote and published my first book about a Panasonic camcorder -- The DVX Book; first released in November of 2004. The reception from the DVXUser community was overwhelmingly positive, and I've always been delighted by that; I've had so many positive reviews and people writing PM's specifically to tell me how helpful they found it; thank you one and all for that, it's very much appreciated.

Shortly after The DVX Book was released, in January of 2005, Jan Crittenden of Panasonic USA (the manager of the DVX100 product line) decided that it was valuable enough that she wanted to package it with every camera sold throughout the USA. And that was the first of many such promotions; it continued with The HVX Book, The HVX & HPX Book, The HMC Book, The AF100 Book, The AC160 & AC130 Book, The AC90 Book, and The HPX Book.

And now it's come to a screeching halt. Panasonic USA has gone through some substantial corporate restructuring, the management team that was in place during the last decade is gone, and even Jan has chosen to change jobs and is now a regional sales representative over the northeastern USA, rather than in product management. And the new management team in place has decided that they are discontinuing the book promotion deal.

Panasonic has yet to notify you of this change, so I will. I've already received questions from several customers who just bought camcorders, asking why there was no book included. As the inventory at dealers rotates over, cameras with books in them will be sold out, and replaced with new cameras with no books, and people are starting to notice, and some are none too pleased by it, and so I felt an announcement needed to be made. I think it's unfair that people who were counting on receiving the product are now opening the box and being disappointed by finding out that it's been discontinued, so -- I think you all should know that if you buy a new Panasonic camcorder, you should count on the book not being in the box anymore. It's possible that it may be, if you get one of the remaining inventory that still has it, but going forward those will disappear.

Needless to say, this is not the way I would have wanted things to go. There are very good reasons why this has been a successful promotion for NINE YEARS, but -- the current management does not see it that way, and they're the ones who make the decision.

I can't change their minds. But I can do what I can to ease the transition a little. I was thinking of doing some sort of 10-year-anniversary promotion anyway, so now seems like an appropriate time to put something in play. Accordingly, I've dropped prices across the board; my books were $89.95, I've cut the prices by $20 to $30 to ease the sting. And, since it is my 10-year-anniversary at DVXUser, I've put a promotion code on my Amazon store specifically for you, the DVXUser membership. Use coupon code 10YEARSA when you check out, and you'll save an additional 35% between today through 12/31/2013. That brings the net price down to half-price or less. I know it's not the same as getting it for free, but I hope it helps lessen the sting.

My sincere thanks and gratitude to you, the members. I've spent 10 years here, racking up nearly 50,000 posts (and no, that post count isn't artificially inflated, those are actual legitimate posts), and countless private message discussions, and I've very much enjoyed seeing members grow from complete newbies to working professionals and even Academy award nominees. I've been very grateful to be a part of this DVXUser phenomenon. Thank you very much to all of you.
 
Seems short sighted not to include the book but given the wide range of products that Panasonic manufactures, it's to be expected that individual divisions/units can easily put in place policies that are not the best for customers or, on the long term, good for Panasonic.

I bought my AG-AC160 in Canada (no book) and I think I ended up buying the book from England.

Why don't they include a card that offers a discount on your book if inventorying the book and including it in the packaging is too much trouble? And, putting a link to your book on the Panasonic Support Page based on the logic that people who have your book are much less likely to make support requests that cost Panasonic time/money? It could be that having on hand a copy of your book might reduce returns on cameras which cost equipment manufacturers a lot of money.

After 1 1/2 years and some 300 hours on my now AG-AC160A camera I STILL carry the book around in my backpack and refer to it frequently.
 
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Wow. That's not good new at all. Thank you for telling us and also for the special deal. Your books (and presence here) are extremely helpful to so many people. I was so glad that my hmc150s came with books. I wish my dvx100b and dvc60s had back in 2005/2007/2008.
They should be with every Panasonic camera. It really helps to be more successful with the cameras and in turn "like" the cameras, which in turn is ultimately good for Panasonic because more cameras are sold. When I bought a Sony I was wishing you had books for those, too! :)
Thank you again for all your help.
 
Barry, congratulations on the anniversary, and for making the community a better place. Sorry about Panasonic management's short sighted view of things. It reminds me of a local well known Mexican restaurant that had the best tortilla chips in town. The restaurant sold, and the very first thing the new owners did was to try and save money by changing the chips. It was a Huge mistake!

All the best!

Dave
 
Barry, I have learned so much from your books. This is just one more thing that makes me question the path Panasonic is currently on.
 
This is disappointing news. And very short sighted of Panasonic management.

Both Sony and Canon are producing factory manuals that are quite superior to the Panasonic factory manuals. Both in their readability, as well as the extent of their content. And they are giving customers actual printed copies, while Panasonic is being so cheap that they are only providing the ADVANCED manuals as PDF files on a CD.

Now if these were cheap consumer products costing under $1,000, I could sort of see the logic for cutting such costs. But my goodness, that is not at all the case. These are expensive professional products, and we cannot even get a printed manual?

A lot of people download product manuals these days and read them in advance of purchase, to help them decide which products to buy. I was so dismayed by the AC130 and AC160 manuals, that they really put me off on buying Panasonic. It was only the rave reviews that folks were giving Barry's manuals, that convinced me to trust that their assessments were accurate about how great his manuals are. So instead of the sparse Panasonic documentation being a drawback or shortcoming of the product, Barry's excellent manuals gave their products a competitive edge, in my opinion.

Of course, we all know that Barry's manuals go far beyond what the competition offers, in terms of the depth that they go into the camcorders. On top of that, all of the practical experience that he shares in his books, from all of his years of working with Panasonic products, is what really makes his books so very special.

If Panasonic is going to go this route, then they really need to hire some new writers in Japan, to start creating factory manuals that are more appropriate for such advanced technical produts.

And please give us a dog-gone printed copy too!!
 
On a positive note, Barry, you really should try working with Panasonic on a book for the GH3's replacement, when it is eventually brought to the market.

I looked and looked, and could not find one single decent book on using the GH3. All I could find was a dumb book called "The Panasonic GH3 Menu System Simplified". What an absolute joke that book is. The author admits that he is just a still photographer, and that is why he did not spend hardly any effort talking about the camera's video capabilities.

Here the GH3 is such a wonderful camera for recording video, and no one has written anything even remotely like a proper book for shooting video with it.

If Panasonic has a GHx product manager that is worth his salt, then he would want to insure that some good books on using this awesome product existed.



42gh3cover.jpg
 
Thnx Barry. I wouldn't worry about it so much. Perhaps it's time to rebrand yourself for other manufacturer cams as well.
 
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