A little over a year ago, after getting a series of requests for Canon 5D jobs, (which I had no interest in doing/not a "real camera") I decided something was happening and pre-ordered the Panasonic AF100 as an "accessory" camera, mainly for interviews and those looking for 5D looks. The idea was the camera would almost be like a lipstick camera...something to compliment my "big" cameras. Not being able to wrap my head around the "crop factor" of the AF, I changed my pre-order to the F3, never imagining that decision would actually begin to pull my business in another direction. It sure has been an interesting year.
It's taken me a little while to get to this point, but after a year living with the F3, I can finally say it is, bar none, the most freaking amazing camera I have ever shot. And that's saying a lot, considering I've been using top-notch ENG cameras since the late 70's. Not only is the camera amazing, but it has fundamentally changed almost every aspect of how I do my work. When I first got the camera, I was concerned about finding "the one" lens that would be as versatile as the excellent wide zooms I've come to rely on for my 2/3" cameras. By now, I realize I had it wrong. Having a case of different lenses forces me to think more and see differently. For the first time in a long time, I feel I'm adding new skills on top of those I already have. For someone that's been doing this work for 33 years, that's a pretty big deal. I haven't felt as satisfied with my work for a long time. And my work has certainly never looked better. Long-time clients have noticed and the F3 is now my busiest camera, by far.
As my run and gun reality/broadcast business has dried up over the last couple of years, (along with my interest with that type of work) I'm starting to wonder why I bother keeping my 2/3" cameras. The work I'm getting these days because of the F3 is of higher quality, and frankly, more fun and challenging from a creative point of view. I love how clients who aren't familiar the F3 are blown away when they first see the image on a monitor. I got a call last week from a first-time client, whose editor was spot-checking the footage after the transfer. The editor had raced out of the edit room to tell my new client how amazing the footage looks. Who doesn't love calls like that.
I also love how I can grab two light panels, and perhaps a small silk and reflector, and make an interview look like something that would have taken hours to achieve not that long ago. I love that I can actually make pretty good looking broll inside without lights, if I'm careful with subject and camera placement. I love having a dozen options for gamma curves that can give me a look instantly or help get me out of a jamb, if needed. I love that I can gain the camera up if needed and shoot cleanly in some of the darkest locations. I love working with clients to create a handcrafted look rather than trying to do the same old thing over and over. Not needing hours to set up and strike a lighting "jungle gym" for an interview in a tired "broadcast look" allows me extra time to give clients more footage along with a great-looking interview. That makes them happy.
Since most of my work now is internal corporate or destined for the web, I have little need for anything other than the internal recorder. I've pitched S-log and external recorders but have yet to have have a single client come back to me after an edit and say they need it. It'll happen, I'm sure. I know there is a lot of gnashing of teeth on here about S-log, 4K, codecs and data rates. But I gotta tell ya, it is a real testament to Sony on just how good this camera looks, natively.
As an ex-ENG guy, it was important to me to configure the F3 as an ENG-style camera as closely as possible. After a year of trial and error (and some serious dough) I finally got the camera setup perfectly for me. I'm not saying mine is the best way...but it was important for me and it works quite well.
So enough about me. I'd love to hear from others about your F3 experience so far. (Especially those here with my same background...)
Cheers-John
It's taken me a little while to get to this point, but after a year living with the F3, I can finally say it is, bar none, the most freaking amazing camera I have ever shot. And that's saying a lot, considering I've been using top-notch ENG cameras since the late 70's. Not only is the camera amazing, but it has fundamentally changed almost every aspect of how I do my work. When I first got the camera, I was concerned about finding "the one" lens that would be as versatile as the excellent wide zooms I've come to rely on for my 2/3" cameras. By now, I realize I had it wrong. Having a case of different lenses forces me to think more and see differently. For the first time in a long time, I feel I'm adding new skills on top of those I already have. For someone that's been doing this work for 33 years, that's a pretty big deal. I haven't felt as satisfied with my work for a long time. And my work has certainly never looked better. Long-time clients have noticed and the F3 is now my busiest camera, by far.
As my run and gun reality/broadcast business has dried up over the last couple of years, (along with my interest with that type of work) I'm starting to wonder why I bother keeping my 2/3" cameras. The work I'm getting these days because of the F3 is of higher quality, and frankly, more fun and challenging from a creative point of view. I love how clients who aren't familiar the F3 are blown away when they first see the image on a monitor. I got a call last week from a first-time client, whose editor was spot-checking the footage after the transfer. The editor had raced out of the edit room to tell my new client how amazing the footage looks. Who doesn't love calls like that.
I also love how I can grab two light panels, and perhaps a small silk and reflector, and make an interview look like something that would have taken hours to achieve not that long ago. I love that I can actually make pretty good looking broll inside without lights, if I'm careful with subject and camera placement. I love having a dozen options for gamma curves that can give me a look instantly or help get me out of a jamb, if needed. I love that I can gain the camera up if needed and shoot cleanly in some of the darkest locations. I love working with clients to create a handcrafted look rather than trying to do the same old thing over and over. Not needing hours to set up and strike a lighting "jungle gym" for an interview in a tired "broadcast look" allows me extra time to give clients more footage along with a great-looking interview. That makes them happy.
Since most of my work now is internal corporate or destined for the web, I have little need for anything other than the internal recorder. I've pitched S-log and external recorders but have yet to have have a single client come back to me after an edit and say they need it. It'll happen, I'm sure. I know there is a lot of gnashing of teeth on here about S-log, 4K, codecs and data rates. But I gotta tell ya, it is a real testament to Sony on just how good this camera looks, natively.
As an ex-ENG guy, it was important to me to configure the F3 as an ENG-style camera as closely as possible. After a year of trial and error (and some serious dough) I finally got the camera setup perfectly for me. I'm not saying mine is the best way...but it was important for me and it works quite well.
So enough about me. I'd love to hear from others about your F3 experience so far. (Especially those here with my same background...)
Cheers-John