Sony news on XDCAM EX Pricing

E

EC Junior

DVXUser Sponsor
XDCAM EX

  • XL resellers to reduce EX1 A stock XL program price to $6,349 (from current $6449) – effective NOW

  • XL resellers to reduce EX30 A stock XL program price to $3,999 (from current $4200) – effective NOW
  • No change on EX3 XL program price.

  • On EX1 and EX3, a $250 mail in rebate will replace the existing 2nd 8GB SxS card mail in rebate promo.
  • On EX30, Will start a 8GB SxS mail in rebate promo (which was not available before on EX30), but EX30 will not have the $250 mail in rebate.
  • EX-tra rewards program which just started on 11/1 will definitely continue. (see eblast below that was sent to EX owners earlier this month)
  • $300 mail in rebate is available for EX1 owners who a) went through firmware upgrade at Sony Service & b) purchased a Sony 32GB SxS.
 
So basically B&H just got a small jump on everyone else but the price has gone down, not up as the other warning was saying?
 
I think B&H got the news 1 day earlier than all dealers. I just got the info from my rep which was sent early this morning at 8:57 AM. I'm trying my best to inform everyone.

What does everyone think of this change?

  • On EX1 and EX3, a $250 mail in rebate will replace the existing 2nd 8GB SxS card mail in rebate promo.
Sony is smart in lowering the hot XDCAM EX product prices at a marketing point. For dealers, our costs still went up (bad for us). I doubt we'll see any other price drops on the other products.
 
Looks great to me. I have been considering an EX1 and prefer the price drop & cash back rebate over an extra 8GB SxS card.
 
So Sony lowered the cost by $100, and gives a $250 cash rebate, but takes away a $550 8GB card, so it's a net $200 price increase (assuming someone was going to buy a second 8GB card). And they raised the dealer price, squeezing the dealer's margin?

Odd.

But, for those who are willing to use KxS, it's good news. If you don't value that second SxS card, you get a net $350 price drop.
 
Will be effective November 26th, 2008

  • On EX1 and EX3, a $250 mail in rebate will replace the existing 2nd 8GB SxS card mail in rebate promo. It seems like If you are going for the card, you need to do the rebate before this date. I'll find out if there is a postmark date or grace period.


  • On EX30, Will start a 8GB SxS mail in rebate promo (which was not available before on EX30), but EX30 will not have the $250 mail in rebate.
  • EX-tra rewards program which just started on 11/1 will definitely continue. (see eblast below that was sent to EX owners earlier this month)
  • $300 mail in rebate is available for EX1 owners who a) went through firmware upgrade at Sony Service & b) purchased a Sony 32GB SxS.
 
Last edited:
Barry_Green said:
So Sony lowered the cost by $100, and gives a $250 cash rebate, but takes away a $550 8GB card, so it's a net $200 price increase (assuming someone was going to buy a second 8GB card). And they raised the dealer price, squeezing the dealer's margin?

Odd.

But, for those who are willing to use KxS, it's good news. If you don't value that second SxS card, you get a net $350 price drop.
Click to expand...

This is really shrewd.

For those customers who would be sticking with the SxS workflow, there is a minimal price increase. For those who are not necessarily in bed with SxS, you realize a $350 price drop. Essentially allowing you to purchase a full day's worth of recording media with your savings.

For those who had been on the fence about an EX1 this seems to be a VERY good deal. Dealer margin may have shrunk some, but hopefully increased volume will be realized.
 
I just bought my EX1 from B&H for $6449 and a day after receiving it they drop the price $100! I was a little (1.5%) pissed but I decided to send a message to B&H:

Hello,

Having bought the Sony PMW-EX1 from you just a couple of days ago, it obviously pains me to see that you have just lowered the price by $100. Since I am a loyal B&H customer who has spent roughly $30,000 with you over the last several years, I'm thinking some show of good will is in order. Like a store credit of $100, for example. I will continue to do business with B&H no matter your answer because I have never had anything but a shining experience with your company. But again, some sort of recognition about the unfair place I have found myself in would be a gleaming gesture that will not be kept a secret, and will most likely repay itself through the business I will inevitably send your way.

Sincerely,

Graham
Click to expand...

Less than 12 hours later they replied:

We will refund you for the price difference. We appreciate your business.
Click to expand...

Man I love B&H! And I love not paying sales tax! And now I have the new price and the 8GB card on the way! I'm a lucky mother effer, what can I say?
 
You must log in or register to reply here.
Back
Top