Sony F5 price - €14,995

Liam Hall said:
Those prices are bogus. The prices have not been announced anywhere yet.
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Well... they aren't exactly writing that this WILL be the price... they write that it is the heighest price they are expecting it to cost. But I'll keep trying getting a word from them.
 
bruceallen said:
So yeah, I think it will sadly be more than a $6000 price difference.
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Oh good. So maybe they'll keep the F55 at 19k euros, and price the F5 below 13k euros, and lower the prices of F3 and FS700 accordingly. Now that would sell lots of cameras! :beer:
 
Liam Hall said:
A Sony rep told me the price has not been decided yet.
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We've seen cases before where communication faltered between different dvisions of Sony - they don't always operate in lockstep, and appear to have some autonomy. I recall when the C300 was announced that there was some deal of confusion as different regions initially handled the CBK-RGB01 debacle in varying ways.

I point this out to suggest that it's conceivable that Sony Europe may have made a knowlegeable price comment to a vendor, then redacted it to fall in lockstep with Sony NA. There was speculation that we would have gotten price information at the Oct. 30th press conference if not for RED's reaction & own price drop announcement. If indeed Sony made an impromptu price postponement, then the above scenario is pluasible, although by no means neccesarily probable.
 
Viddovation said:
We've seen cases before where communication faltered between different dvisions of Sony...

I point this out to suggest that it's conceivable that Sony Europe may have made a knowlegeable price comment to a vendor, then redacted it to fall in lockstep with Sony NA...
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Agree with all this. While they are obviously are still strategizing price, the costs are probably 95% known and there are people that know what it *could* go for. And those folks are most definitely at the roadshows talking to people.

On the F3, the price was announced just before Thanksgiving, after keeping everybody on edge for a couple weeks. Expect the same here.
 
I keep hoping these prices are true or better... lol... but every day I see more F3 going on the sale block... hoping that's a sign it could be true...
 
Its been said before, Sony is competing with Canon, not RED. RED is different league, different purpose, different planet.

C'mon $15k for F5 and $25k for F55 !

:thumbsup:
 
whatever the price turns out to be for the F5 and/or the F55 don't forget to add the loss you'll take on selling your 1 or 2 year old F3 with all of it's accessories that will not work with the newer cameras..........
 
petermullett said:
...don't forget to add the loss you'll take on selling your 1 or 2 year old F3 with all of it's accessories that will not work with the newer cameras..........
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Some accessories may work. 3rd party EVFs should be fine and some shoulder mounts may also work well as the body is a similar size and shape to the F3. However, you are quite right, one thing that stopped me buying an F3 was that it required a host of accessories which wouldn't be required once properly designed cameras came along.
 
They should be competing with both companies. f5 should beat a operational scarlet and c300 price.
f55 should beat an epic price. Plain and simple. Keep in mind that these new bodies are just like red now. To fully make them operational there are a lot of other pieces you have to buy. Like a viewfinder, raw recorder to compete with red, cards, batteries, etc.
Sony could own the market and be the game changer they claimed to be in marketing. They just have to put their big boy pants on and do it.
 
Not everyone really wants 4k, and not everyone wants RAW, and not everyone wants s35, so in the next few years there will be a lot of 4k cameras YES but anyone who wants all THREE (4k, RAW, s35) already knows where to go to get the best bang for their buck, not to mention 6 years of tested and trued performance and results.

I guarantee you neither Sony or Canon are going to make a dent on the overall general population of RED users, just the odd few who've recently had a bad week.

:happy:
 
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You'll get some people who switch. But you said in another thread "who is left?"
Guys like me are left. And there are quite a lot of me. I've shot film, red, sony, canon, dslr, etc.
I make my entire living off of cinematography. But my personal kit is a dslr kit. The other systems are used on shows with decent budgets that can afford rentals. The reason I haven't upgraded from a dslr kit is there isn't an affordable system that quite checks all the boxes. For a guy like me who has been holding off because of the rapid rate of technological advancement in cinema cameras, why would I even consider a f5 or f55 if it costs and arm and a leg more than a red system or any other system that gets a similar ballpark beautiful, uncompromising image?
Pretty simple conclusion. I hope sony gets the price right. If they do they gain a customer. If they go with their old pricing model I will bring my money elsewhere.
 
I think the big thing that perhaps a few people are missing - where these cameras are concerned - is that the F55 (on specs at least) brings us (for the first time) to S35mm-film parity (or better) in all aspects at a (potentially) broadly affordable price-point.

It gives us:

- a S35mm image format
- equivalent resolution to S35mm film
- equivalent dynamic range to S35mm film
- equivalent motion characteristics thanks to a global shutter exposure (just as we had with mechanical shutters on film cameras)
- a wider colour gamut than S35mm film
- a vastly higher sensitivity than S35mm film (for low-light shooting, and lighter/cheaper lens options)
- faster frame rates than we had with workhorse film cameras like the Arriflex 435
- a broader range of shooting formats to cater to a broader range of budgets (standard video codecs for lower budget productions, and 16-bit raw for high-end projects)
- a lighter weight and smaller form factor than even the smallest S35mm film cameras (allowing for smaller support gear, and a broader range of rigging possibilites)

Given that point of parity in all aspects, how much more is anyone going to need from a camera? Will cameras continue to get even better and out-spec the F55? Of course they will. But will there be any dire need to upgrade beyond a level of image quality and a feature-set that good? Not for long time. Not for a seriously long time (by digital standards at least).

Cinemas have only recently made the switch to digital en masse, and mostly to 2K projection (though 4K is slowly increasing). Having made that substantial investment in infrastructure, cinemas won't be upgrading further (to 8K projectors for example), for a long, long time. Which means a camera like the F55 is going to be relevant for a long time, much longer than the 1st and 2nd generation large-sensor digital cinema cameras before it.

Just as people have largely slowed their upgrading of DSLRs once the image quality and feature-sets reached a certain level of quality, we're now going to see a similar thing happen with these 3rd-Generation digital cinema cameras (can we give that an acronym? 'DCC' or something?). I'm going to go right out and call the F55 the first '3rd Generation' DCC. We've reached a new and fascinating point of camera development with its arrival. And the market is going to shift considerably from where it was before because of it.
 
^ I agree.

There will always be a rat race surrounding gear but we're definitely getting to the place where if you can get ahold of some of these cameras (current EPIC, F55, etc.) and pay them off so you own them officially (or if you don't own ... you can rent) you won't really need to invest in another camera for a long time. Accessories can always be swapped around, post-processes will get better, but in terms of the images we can capture now with the sort of cameras we have at the weight they are, resolution, frame rate options etc...it's a darn good time to be in movies and camera tech.
 
Agree as well. 4K internal (10bit 422 to boot) and fixing the rolling shutter problem, which has been a huge issue for me, is what people seem to be forgetting here. No one else is close to offering what Sony is and won't be for a long time I'd bet.

Also, I just talked to a high-up Sony rep. No price has been revealed anywhere, just to reiterate. The 28th in LA is where the F55 USA price is announced. When I mentioned being able to corner the market with a good price, he smiled big and said "just come to the event".
 
Answer from Creative Ventures... I'll let you interpret it yourselves. Honestly, I think this settles the pricing, atleast in regards to when ordering from Creative Ventures. At this price then, the F55 is mighty attractive regardless of the need to purchase a raw recorder seperately. If CVS indeed can deliver to all those who preorders, they have now become one of my new favorite shops... :)

Hi Torben,

Our apologies for our later than usual reply.
The release of the two NewF cameras by SONY coinciding with a long holiday week-end left us with a rather large backlog of emails to respond to since Monday.


Our prices.


SONY has not yet 'officially' released their MSRP pricing in the US and Europe. This is due in first instance to the changed currency exchange in recent weeks.
(And has little to do with a price drop for another well known brand/camera).


We are committed to the prices we advertise at the moment! No matter what SONY releases as pricing in the next week,. Whoever ordered a camera from us will get it at the advertised price.
We are about to close the deposit link in the next days for the simple reason that our promised allocation of units is substantial but nevertheless limited.

In the last few months we have been able to deliver every camera new SONY camera a customer ordered in less than 10 days. In the case of the FS700 and PMW-200 I think we did a remarkable job.
We have been able to ship a lot of cameras with very low serial numbers.


Creative Ventures has a different approach to pre-orders. We do indeed set a M.I.P price. That is the maximum price a customer will be invoiced at the time of shipping and invoicing.
This is because we simply respect our customers very much. The more correct numbers we can get for pre-orders, the best 'negotiated' deal we can get from our supplier/distributor and if we can lower the margins, why not?
We see other companies that ask a deposit for a pre-order and a few weeks later 'dump' their overstock at cost. We find that a bit of 'a slap in the face'.


Hope this answer satisfies your curiosity and gave you a feeling for who we are and trying to be in the future.

Friendly Regards,


Filip


Sales and Licensing Department EU
Creative Ventures BVBA
www.creativeventures.be
sales@creativeventures.be
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