Sony demo- any idea what cam used?

[mainstreetprod]

In all the electronic stores around here, the Sony 1080P plasmas have a demo playing that features tropical footage, beaches, a row of bright colored plastic
can openers, etc. The sharpness of the footage is mesmerizing, especially compared to the movie footage playing on other TV's nearby, which looks downright soft by comparison. I've seen enough HVX footage (including mine) to know it can't shoot footage quite like that . It easily compares to "Red" footage. Any idea what camera, most likely a Sony, this footage is shot with?

 

[Sunstream]

I believe that would have been shot on the new Sony-F23.
I have seen footage from this camera in HD that made me drool.

 

[Sunstream]

I also saw some of the new 3d HD footage on a 3D plasma screen. Very cool but not released yet.