SD Express - Revolutionary Innovation for SD Memory Cards

Had to be the 2000's. IMX was introduced around 2001 and SR was like 2003. MPEG IMX was originally designed as a sort of archival/editing/intermediary format, BUT they actually produced a camera that shot on IMX tape.
Yeah, I shot IMX on a telenovela (don't ask- though if you do, I got some stories...) '02-'03.
Pretty nice picture for Sony at the time, considering it was 60i and yeah, the "soap opera look".
Best part was getting to DP/shoot 2nd unit scenes with talent single cam film style on our own locations, while the rest of the crew shot bigger scenes multi-cam through the switcher and truck.
And I too still have 3 P2 cards.

But the SD Express sounds insane!
 
Yeah, I shot IMX on a telenovela (don't ask- though if you do, I got some stories...) '02-'03.
Pretty nice picture for Sony at the time, considering it was 60i and yeah, the "soap opera look".
Best part was getting to DP/shoot 2nd unit scenes with talent single cam film style on our own locations, while the rest of the crew shot bigger scenes multi-cam through the switcher and truck.
And I too still have 3 P2 cards.

But the SD Express sounds insane!


I love old school TV stories...

I remember the print ads for the camera and talking about it to a rep and they told me that Sony was actually aiming the camera at the network freelance guys. There were some guys that went SX that were big CBS guys and I know some guys that went Digi, but for the most part, it seems like most of us went straight from Betacam SP to DVCProHD, HDCAM or XDCAM HD. Then the various solid state "formats".
 
That novella was the only time I encountered IMX, and it/they were provided by the production company.

But you are forgetting one SD yet digital bridge between Beta and HD- DVCPRO 25 and 50, especially the beautiful Ikie DVCPRO 50.
I used the Panny SDX900 a bunch, and the Ikie a couple of times, and it was, of course, gorgeous (though the SDX was no slouch).

Sorry for the detour down nostalgia lane here, as we discuss the media of the future (or of the month, haha!).

The only constant is change...
 
That novella was the only time I encountered IMX, and it/they were provided by the production company.

But you are forgetting one SD yet digital bridge between Beta and HD- DVCPRO 25 and 50, especially the beautiful Ikie DVCPRO 50.
I used the Panny SDX900 a bunch, and the Ikie a couple of times, and it was, of course, gorgeous (though the SDX was no slouch).

Sorry for the detour down nostalgia lane here, as we discuss the media of the future (or of the month, haha!).

The only constant is change...
I still have an SDX900! sort of erie and nostalgic look now. Shot some stuff a couple months ago with it. will try to take it out again soon.
 
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https://www.anandtech.com/show/1302...sd-70-spec-sd-express-interface-up-to-985-mbs

[/IMG]

So according to this chart, if your new camera comes with an SD Express card slot in it and you have a UHS-II card that can handle up to 156MB/s the card slot will only be able to read/write to it at 104MB/s. I wonder why that is.

Technically ProRes Raw 4k/24fps is 80-140MB/s, so even a UHS-II card at 156MB/s should be able to handle it according to this chart.

prores-raw-data.png
 
Coming soon to a camera near you: 128 TB of corrupted video because you somehow bought a counterfeit SD Express card.

[ Backup Rec ]

Records same images to the two cards.

We recommend using cards with the same Speed Class rating and capacity.
Backup recording of motion picture is not possible in the cases below. Data will be recorded only to the one card
When using [Loop Recording(4K PHOTO)] for [4K Burst(S/S)] recording
When recording a motion picture in [AVCHD] format
When using [Loop Recording (video)] for motion picture recording.
When different types of cards (SDHC/SDXC) are inserted in any of the following situations, recording cannot be performed to the cards:
When recording motion pictures (Excluding [AVCHD])
When recording 4K photos
When recording with the Post Focus function
• You cannot record ALL-Intra motion pictures in 4K/C4K or [Anamorphic(4:3)] format when using [Backup Rec] if a card rated at Video Speed Class 60 or higher is not inserted in either of the card slots

The 2020 GH6/GH6S should have dual SD Express slots.
 
That novella was the only time I encountered IMX, and it/they were provided by the production company.

But you are forgetting one SD yet digital bridge between Beta and HD- DVCPRO 25 and 50, especially the beautiful Ikie DVCPRO 50.
I used the Panny SDX900 a bunch, and the Ikie a couple of times, and it was, of course, gorgeous (though the SDX was no slouch).

Sorry for the detour down nostalgia lane here, as we discuss the media of the future (or of the month, haha!).

The only constant is change...

A lot of local stations went DVCPro to make the jump to SD Digital and Panasonic seemed to capture the digital ENG market. I was never a fan of the look the early SD DVCPro cameras that one of the locals here used, but who knows how they had the cameras set-up. Here the CBS affiliate went DVCPro, the NBC affiliate went SX and I think the ABC affiliate went P2(a little fuzzy on this one). And I remember the SDX-900 was very popular, although I never had one. I had a friend who, I guess you would say, was an Ike guy. His Betacam was a dockable with an Ikegami head and he had one of the Ike one-piece DVCPro cameras that looked really good, before he finally bought a tape Vari.
 
Considering the cost of SD cards capable of the 400mbps from the GH5 and EVA1 I'm not going to hold my breath that these will be at a realistic price point anytime soon. Hopefully they at least drive down the cost of the V60 and V90 cards where those become the bottom feeder cards you can pick up at a drug store.

Yes, the real bottle necks are the cost of memory. And (don't forget) the cost and capacity limits of hard disk drives. After all, no one expects to actually edit off of their SD card. Hard disk capacity is improving at a glacial pace. Capacity used to double every two years. Now it's more like a 20% increase. Something has to change with these two things for a true RAW revolution.
 
It is staggering to think we are talking about 400-900 Megabytes per second with SD cards when a lot of us still have spinners that transfer at 50-125MBps in our computers as we type. Historically that is a lot of information flying around. 12TB drives are about $400-$450. So one could put together a 36TB RAID software RAID for $1500. That is pretty cheap historically as well.

I agree these cards are pretty far off but with the idea of RAW light, I think if the bus can be implemented with backwards compatibility the camera makers will be able to commit and move the goalposts forward. Probably more 'hoping' than anything though.
 
Depending on your choice of camera, you may never use these cards. I'd bet Sony will never use these on their higher end cameras. Think FS7 and up. Same with RED and Arri. Media is a cash cow for these companies with their proprietary media and they're not likely to use something so generic.
 
Yes, the real bottle necks are the cost of memory. And (don't forget) the cost and capacity limits of hard disk drives. After all, no one expects to actually edit off of their SD card. Hard disk capacity is improving at a glacial pace. Capacity used to double every two years. Now it's more like a 20% increase. Something has to change with these two things for a true RAW revolution.

That's a good point. Probably has a lot to do with more people using smart phones, cloud storage and maybe just the fact that 1TB of data is more than enough for most people who aren't video shooters. Most regular folks are shooting jpegs on their 12MP phones (I'm guessing a lot just stay on their phones and never get put on a proper computer) and typing up documents and stuff. The need for 30 terabytes of storage on their personal computer is probably non-existent.

I think it might take a new mass appeal technology for these kind of cards to be available in high capacity and fast speeds for low prices. Especially anytime soon. I don't think 8K or raw video shooting is going to be enough. Again it's only something a small fraction of the population cares about. That said, I hope i'm wrong.
 
Depending on your choice of camera, you may never use these cards. I'd bet Sony will never use these on their higher end cameras. Think FS7 and up. Same with RED and Arri. Media is a cash cow for these companies with their proprietary media and they're not likely to use something so generic.



Except that the whole industry is heading towards a situation where there will be tiny fraction using Arri/Varicam and the rest will fully adopt DSLR-like cameras..budget will simply not allow fussing with sonyFS7 and likes (mid range cameras that demand extra hands to shlepp-operate-handle yet not provide TOP quality)...This nich will dissapear quietly when people least expect it...And who ever ends up buying FS7 mark 3/4 will end up like digi betacam buyer around 2009-2011...

So Sony,Pany and Red might not implement new standard becase they will not make nor sell equipment that they might use it on! But the standard might live in DSLR RAW world!
 
Except that the whole industry is heading towards a situation where there will be tiny fraction using Arri/Varicam and the rest will fully adopt DSLR-like cameras..budget will simply not allow fussing with sonyFS7 and likes (mid range cameras that demand extra hands to shlepp-operate-handle yet not provide TOP quality)...This nich will dissapear quietly when people least expect it...And who ever ends up buying FS7 mark 3/4 will end up like digi betacam buyer around 2009-2011...

So Sony,Pany and Red might not implement new standard becase they will not make nor sell equipment that they might use it on! But the standard might live in DSLR RAW world!


All you guys crack me up. There are those of us that have been running around with 25-30lb+ cameras by ourselves since at least the Betacam days. I've done lot's of shoots running around by myself with my F55/17-120 which probably weighs as much as my VariCam and is physically almost as big.
 
And then? Once your body does give up, then what? Retire in 58? With all this millions you made till that point?
Just curious....


Anyway, my note about digi beta was as a malinvenstment illustration: At the time lets say 2007-2011 there were people who just bought new digibeta for 30K, yet most of the jobs were done on DVXs and such, that costed fraction of it (and had superior IQ).


No, I don't belive in word of sony nor pany nor others.... I don't think we, pros, should increase our biz opportunities and income by going and buying latest sony FSX MArk XV in 2019, in a times when any shmuck with good instagram/yt/patreon page following makes as much or more as pros do...and yes, they all use smartphones and webcams...
 
And then? Once your body does give up, then what? Retire in 58? With all this millions you made till that point?
Just curious....


Anyway, my note about digi beta was as a malinvenstment illustration: At the time lets say 2007-2011 there were people who just bought new digibeta for 30K, yet most of the jobs were done on DVXs and such, that costed fraction of it (and had superior IQ).


No, I don't belive in word of sony nor pany nor others.... I don't think we, pros, should increase our biz opportunities and income by going and buying latest sony FSX MArk XV in 2019, in a times when any shmuck with good instagram/yt/patreon page following makes as much or more as pros do...and yes, they all use smartphones and webcams...

Well, if someone bought a DigiBeta around 2007-2011 and didn't have a contract guaranteeing the work to support it, they were crazy. As far as "...most of the jobs were done on DVX's and such", I think you need to define the jobs/markets you are talking about, because that's just a wild generalized blanket statement. Maybe "DVX's" ruled in some segments, but they sure as hell didn't in mine. It was tape VariCam's, F900's and eventually HDX-900's.

Smartphones and webcams are all well and good for the bloggers and YT stars, but there's a reason you don't see them shooting The Super Bowl or World Cup broadcasts on iPhones.
 
And then? Once your body does give up, then what? Retire in 58? With all this millions you made till that point?
Just curious....


Anyway, my note about digi beta was as a malinvenstment illustration: At the time lets say 2007-2011 there were people who just bought new digibeta for 30K, yet most of the jobs were done on DVXs and such, that costed fraction of it (and had superior IQ).


No, I don't belive in word of sony nor pany nor others.... I don't think we, pros, should increase our biz opportunities and income by going and buying latest sony FSX MArk XV in 2019, in a times when any shmuck with good instagram/yt/patreon page following makes as much or more as pros do...and yes, they all use smartphones and webcams...


There comes a day when packing around a 35lb camera will come to an end. The bigger the camera, the more stuff you need to bring along. It's a **** ton of work some days. But right now I wouldn't have it any other way. The fact of the matter is, the smaller cameras don't offer the image quality or the flexibility the higher end cameras offer. My clients expect what I'm offering. If I went with a smaller camera, I'd be competing with everyone else in that market. That's not a place I want to be. When I downsize I'll be shooting because I want to, not because I have to.
 
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