I was looking through Samy's camera rental catalog, and browsed the video section. I noticed that they charge $400/4 days, then I scrolled down to Sony and noticed the EX1 was only $300/4 days. I personally bought the HVX over the EX1 for many of my own reasons, and I'm glad I did. But it seems like the overall demand for HVX's must still be higher than EX1's.