Sorry texanite, I should have followed your link really!
No worries. It looks like the other Panasonic info is much clearer, specifically stating "35mm film camera equivalent: 28-280mm" Methinks that the folks putting together that particular Panasonic.com page just missed the boat somewhere.
Now that Pany 7-14mm is looking quite a nice option.
I agree. I happy that the wide end of the kit lens, IMO, looks wide enough for basic wide work, but the 7-14mm looks hot.