Red's Philosophy

Up 'til now, we have said what we are "going to do".

As of now, that has changed (we promised that everything is subject to change... including our strategy).

We will only announce new things when they are done and ready to ship. That includes Scarlet and all other new products and accessories.

We used to go by "always late but worth the wait". That will no longer be the case because we won't telegraph what we are planning anymore. There will be no possibility of us being late. No more "we expect this to be done by..."

From now on it will only be "Here is is and we are ready to ship".

Jim

About time for so many reasons. I think Red will benefit from this, and I think the public will as well. But now I only wonder what all those die-hard-Red-fanatics will dream about at night without the slow teasing of future gear to come. :)
 
Maturity's good. My how fast they grow up :) If they go by that statement from now on, then no one's in a position to bash them no more. Time will tell, but bravo guys. That is good to hear.
 
I bet this new religion at Red will last until about the first time they have a major new development project underway that they just can't wait to talk about. It probably says more about a scarcity of imminent new product announcements than any lasting change in their business model.

- Greg
 
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