Real Estate videos

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gbadgley

Active member
I'm going to start a business of shooting "real estate for sale video" for the listing realtors. I'm puzzled over just how these videos would be delivered. What I mean is, that once I have the video edited how is the client able to post it to their website? Would I burn a DVD and give it to them, or somehow would I be posting the video to their website? In other words just what is the process of getting the finished video up and running on their website?

Thanks in advance for any input.
 
gbadgley said:
I'm going to start a business of shooting "real estate for sale video" for the listing realtors. I'm puzzled over just how these videos would be delivered. What I mean is, that once I have the video edited how is the client able to post it to their website? Would I burn a DVD and give it to them, or somehow would I be posting the video to their website? In other words just what is the process of getting the finished video up and running on their website?

Thanks in advance for any input.
Click to expand...

While I briefly thought about this sort of work, as some sort of 'weekend' work... I think limiting the 'solution' universe to one full res/HD and one 'low res' suitable for Youtube version would be sufficient, delivered via an online 'bulk storage' entity. If the customer wants different, such as you more involved in getting the media 'up on the web', that should be figured into the price of the 'package'. A DVD/BD say, would be additional in my mind... In the case of DVD/BD, I could see the agent wanting multiple houses on a single disk, rather than a single disk per house.
 
It really depends on how tech savvy the agent is, and where they are going to be showing it. If online, I'd ask the agent for a portable HDD, and drop the footage in corresponding folders. (Raw, Cut1, Cut2, etc.) If you want to give them a DVD of the final product for records, that'd be good as well.
 
gbadgley said:
Hi!

What do you mean by "delivered via an online 'bulk storage' "entity?
Click to expand...

I have used this service, yousendit.com and bought the cheapest option, which allows for a 2 GB file max size, 200 GB download per month, and 'unlimited' storage online.

I don't know what your needs may be, but this is a way to send large files to people, and not embed a massive file in an email. The receiver receives notification that the file is available for download, and by clicking on the link they will being the download process.

The idea is that this service acts as a temporary holding location for the large file. Saves on trying to 'compress to fit into an email', or 'hand carry' a device around.

It also saves you from having to make such a feature on your own website...
 
I have been trying to sell this idea in the Pittsburgh market. I put a wireless mic on the Realtor. The first shot is outside introducing the the Realtor, house and neighborhood. Inside I stage each room either with the Realtor in the shot or off camera. I have the Realtor show the house as if I was a prospective client going from room to room. (each room being a staged shot) When finished I edit the footage, use copyright free background music and upload the video to either my or their YouTube page. The Realtor can direct the client to the on-line video. There are marketing companies that also can host the video. You need to Google video house tours. I charge $150.00 for each house and usually have the video posted by the end of the day. My problem is no one wants to spend the money. I also made what I call a montripod to film in the houses. It is difficult going from room to room with a tripod. I have attached a picture. Hope this helps.Operating Hight.jpg
 
My experience with small business clients is that they generally have a web provider vs. someone in-house managing their site. (I don't do real estate videos but sometimes similar stuff). There's a good chance the client wouldn't know what to do with an yousendit file or a DVD. I've often had to setup a youtube account for a client, use that for approvals, and then contact their web guy, who should know how to embed a video, and do it with the proper additions to the embed code (modest branding, etc). There's extra $$ to be made if you know some basic HTML or WordPress. But I don't see a need for anything past a 720 youtube upload - unless it's a multi-million dollar property with a slick info package being mailed around the world. (In which case it ought to be a Blu Ray...) You should be able to keep the entire process on YouTube or Vimeo. Mail 'em a data disc for archiving, but once the home sells, the video is likely moot.

My guess is if you want to work in that market, you need to be doing it for homes selling for $6, 700k and up. And you'd better be able to deliver something that looks like food porn or lifestyle channel stuff. I couldn't see doing those for $150... but I'd bring a crane, a slider, a DSLR/lens kit and a 1080 video camera, and have timelapse going outside while i was indoors... someone selling a million dollar house ought to be interested in that level of quality though.

And I wouldn't shoot the broker unless she was hot!
 
The video is not intended to sell the house for the Realtor, but one of many marketing tools to entice a prospective buyer. Scheduling tours consumes time and can interrupt daily activities. How many times has a Realtor shown a home and within thefirst minute know that the prospective buyer is not interested in the home?With the rising price of gasoline, how much will it cost the Realtor and client totravel to these homes? For the prospective home buyer, they can becomefrustrated and less likely to keep driving to homes to view. A Video House Tourcan increase the ratio of homes shown to homes sold. A Video House Tour cansave everyone time and money. I try to make the service very affordable. I'm not shooting lifestyles of the rich and famous. That is why I don't bring a crane, slider, or lenses. The reason for including the Realtor is to make the video personal and the prospective buyer more comfortable when meeting with the Realtor.
 
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