Question About How Computer Viruses and Sketchy Companies Advertise Their Products?

Zachadoodle

Zachadoodle

Well-known member
First off I'm not going to put viruses on another computer or do some horrible things to another individual. My question is how do these companies advertise their products in such a simplistic way? What is their technique that way I can use it for my own projects? As they tend to bring in a lot of people through their advertising. Here is an example from a program. DO NOT DOWNLOAD THIS PROGRAM I DO NOT CONDONE IT IN ANYWAY.
Like what techniques are they using for advertising like that? I'd like to know how to advertise effectively like they do in a way.
 
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Here is another one from another company. Like, what advertising techniques are they usings? I'm speaking from a graphic design point of view.
 
Zach, here’s the reality: this industry works on word of mouth, not advertising. Every project you work on is a job interview for the next one.

What does that mean? It means that you need to have a good product that people will talk about with other people who might hire you.

I have a website, an Instagram, and a business page on Facebook. I’ve never booked any work from any of those. They’re aggregators for my information so that I can point people there after we’re already talking about me working with/for them. Most of my work comes through recommendations from people with whom I’ve worked on previous projects. A smaller chunk of it comes from responding to posts seeking crew in my area.

You’re starting out, and building from the ground up. You’re also still developing your skillset. That’s going to take some cold calls to local businesses, but it’s also going to require delivering finished products that shine. Get two or three clients who are extremely happy with their projects and you’ll start building a marketing network.
 
Alex is absolutely right. Networking is key. I keep a pretty low profile, but stay busy...well, busy enough, mostly because of word of mouth. Maybe check out this 15-minute YouTube from Luc Forsyth. He sometimes goes negative (but perhaps that helps garner views) and I don't watch all his videos. But there's some good bits in here, especially about networking and persistence (ie- contacting potential clients more than once, but without being a PITA).

 
I can confirm what Alex is saying is true. I have only received jobs through word of mouth from happy clients never from my web site or any digital means. Online presence is mostly useful to share samples with perspective clients. Doing good work for local clients should be your primary concern.
 
Those are explainer videos and are an older style of marketing.

The original thought-process 10-15 years ago (when they were used most) was to be different and to convey an idea(s) using animation (which provided more creative freedom), but then everyone and anyone made one.

Some were in-house and were really good while others drifted overseas for dollars and continued to be used by smaller companies for years until they went out of business, but not all of them were as effective as you might think.

The "techniques" varied and it depended on the information and its delivery. Some were simple and funny while others might combine them with real video (like pharmaceutical commercials), some might be more complex showing how products work (tech), etc.

The chances of that type of advertising working favorably today are much lower than they were back then (especially for some small and random software company in India or China vs. someone recognizable like Salesforce making one).

Regardless, their purpose is to convey an idea(s) and hope the viewer follows up for more information and then buys something.

But not video production services, ha...at least not from some rando (not just you, anyone...these videos would be silly for that kind of position and more suitable for a larger production company if one really wanted to make one).
 
I watched this video on advertising techniques that gave away more details on how they do it.
There is also the need to appear supportive, concise, visual, and useful. I believe they focus on the main selling point that gives the most utility too. Slight bit of a relatable exaggeration to make a selling point too. They did to claim to have the solution to a common practical problem. Added taking advantage of what you don't know.
 
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The psychology behind it all is always open to experimentation...I think anyone doing any kind of advertising or marketing for a while will tell you that not everything always works as you thought it would and sometimes things just catch on out of nowhere, sometimes by accident or take on a life of its own in another way that wasn't intended.
 
That extends to everyday life...anything that produces a [good] emotion is usually desired.

Food, friendships, romances, hobbies, addictions, etc.
 
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