prepare to wet yourself, most amazing thing ever

That article says they sold more cars not that the commercial had anything to do with selling the cars. I can tell you it did not. It's a useless campaign.
 
Oh ok Walter......you are right. Specialty marketing campaigns have absolutely NOTHING to do with sales increases.

You must be saying that you NEVER buy *anything* based off commercials:

Lime Coke, Mach3 Razors, Nextels, Cars, iPods, DELLS!!

Get REAL!! If commercials didn't SELL *stuff*.....then there would be no commercials. PERIOD!! Companies don't spend millions of dollars to be *ARTSY*!!

Surely there is a Community College close by that you could take an *into to business & marketing* class and learn about the industry and its practices more thoroughly.

NEXT.......

~reservoir~
 
GOOGLE.com

Keywords "Sales Up" "Increased Revenues" "Ads bolster sales" "New Ad Campaign" ect.

Try reading this to start. Al is a highly respected advertising and marketing consultant.
Click to expand...

Reading a book. Hmm. How about let's just turn on the TV or Radio....or hey better yet, let's read our email or go take a drive down the street or highway and see the bombardment of advertisers that are just *wasting their money* since it won't translate into profits. Sure Walter. Sure. :shocked:

Like I said.

NEXT.......

~reservoir~
 
There are different reasons people advertise. SOmetimes it's just to get a name out there, sometimes it's for a specific sale. But sometimes it's image branding. National companies like Coke and McDonalds do this kind of thing. They sometimes don't even mention the product, but they believe that their name attached to something cool will help their sales. The challenge is that there are a ton of factors that affect the marketplace. It would seem that a certain marketing campaign would have effected sales if they went up after it was implemented, but it may not be so. There may have been other factors involved that are more nebulous. Or it may have happened due to the very presence of the commercial as much as its content.

I don't think there's a right or wrong answer here, but I do remember reading an article a few years ago about how there was no quantifiable evidence of any kind that linked brand success with tv advertising on a national level for any type of product EXCEPT automobiles. DOn't know if its true, but I thought it was interesting.
 
First, this isn't a U.S. ad. This sort of thing would have non-positive affect in the U.S. In U.K. on the other hand, maybe the affect would be different. The "artsy tartsy" community in country's "over there" such as Sweden appears to be more pronounced in those cultures. Friend of mine lives in the embassy there in Sweden (Bivins family!) and loves the art community and tells me it's "all over the place" Point is, it's a "different world" in a different part of the world.

Second, resorvoir has formed a half-baked conclusion based on a google search and claims made by the agency who made the "image ad" in an effort to appear knowledgeable on the subject. What on earth are you talking about by suggesting that Walter take an intro course on marketing when you yourself question the usefulness of books written by industry leaders?

Clue for 100?
 
Funny how you try to prove your point even though your logic is off. You show me an and that is running only in the UK until December then show me an article that says sales of Citeron's in Australia are up. I guess even though they don't get this ad in Australia the Brits must have told them its so good they went out and bought the car. :)

I'm not going to have this discussion. I work on multimillion dollar accounts and for some of the biggest branding firms in the world, and your credentials? Trust me when I tell you that 80% of what you see on television is a complete waste of money. We know it and many firms are scrambling because for the first time clients are starting to ask questions.
 
Trust me when I tell you that 80% of what you see on television is a complete waste of money
Click to expand...

ZZZZZZZzzzzzzzzz...........ZZZZZZZZZZZZZzzzzzzzzzzzzz

Huh....what? Are we still having this conversation.

Oh yeah. The commercial was cool. It will help Citroen identify with the young *hip* audience. The same way Scion is doing in the United States. Will they sell more cars than not? Of course they will. That should be the end of the *speculation*!! Wasn't trying to turn the discussion into an advanced economics summit!! :happy:

Wells said:
What on earth are you talking about by suggesting that Walter take an intro course on marketing when you yourself question the usefulness of books written by industry leaders?
Click to expand...

Just pointing out that it doesn't take a *Book* to understand the purpose and abundance of advertising and marketing. All it requires is that you open your eyes and ears, or step outside. You'll see!! :grin:

Now take that frown....and turn it upside down!! :)

chia_pear_baby.gif


~reservoir~
 
I believe Walter Graffs point. Check this sh*t out.

http://www.theringingmovie.com/movie.shtml

WTF? A bunch of production house creatives just updated their reels for sure. There is no way that these people are considering their target market, business owners, when they made this ad. How much $$$ do you think they wasted on this?
 
Man, when I saw Paris Hilton eat that hamburger I went down to CJ and bought me one. Geez people, theres more inportant stuff in life then arguing about this ****!

Damn, I'm hungry now..
 
vjbrennan said:
. . . Or it may have happened due to the very presence of the commercial as much as its content.

I don't think there's a right or wrong answer here, but I do remember reading an article a few years ago about how there was no quantifiable evidence of any kind that linked brand success with tv advertising on a national level for any type of product EXCEPT automobiles. DOn't know if its true, but I thought it was interesting.
Click to expand...

Even with the cars...it's not the content of the ad as much as just that it lets people know there is a new model available. (I've always chosen mine by seeing someone else's on the road.)

The segment of the population that is most affected by flashy/cool/fun/artsy/odd advertising is...the companies the ad agencies sell the ads to. :grin:

I've been in a no-television-ads environment for the past 20 years or so. Do you have any idea how much stuff I've bought in the past 20 years?

Dan
 
BLUESPIDER said:
Man, when I saw Paris Hilton eat that hamburger I went down to CJ and bought me one. Geez people, theres more inportant stuff in life then arguing about this ****!
Click to expand...

Yep, like seeing screen grabs of BLUESPIDER all soaped up in a black leather one-piece eating a CJ burger :grin:
 
Paris Hilton eating big slabs of meat. And the way she's arched back in the second picture as if in the throes of culinary ecstacy. Pretty subtle ad campaign huh? :happy:
 
I've got the DVD *One Night in Paris* and boy oh boy.....talk about meat eating!! MMmmm

I wonder if the Ad agency got the burger idea from that movie? A coincidence? I think not!! :happy:

~reservoir~
 
I agree with VJBrennan. A lot of times, ads are not to merely sell a product, but to sell an image. To change or re-enforce the way we think about a particular product. The Honda ad is the culmination of what Honda's been attempting to get accross for years: Elegance, design, simplicity & reliability.

An ad campaign that catches people's attention, re-enforces the brand and dissuades them from flipping is far from pointless.

My 2 cents.

-CJ
 
But it IS very difficult to quantify the success of an ad like that at times. People may have a POV reinforced by that ad, but that doesn't mean they will buy the car. I don't need to be told that BMW makes a kick-ass motorcycle. I know that...but I still can't afford one.
 
It will not sell hamburgers but it isn't supposed to. Its the new from of advertising that creates buzz to create press. Press is worth more than any commercial running on Tv. Press is creditable whereas commercials have little credibility in consumers minds. They got great press nationally so the number of impressions they got (an industry term for how many people saw it) was huge making hat is known as cost per thousand (a term for a breakdown of expense vs the number of people who saw it) fantastic. That book I mentioned goes into detail about this new from of public relations that is starting to supersede advertising.

See most advertising you see is not to sell product but to maintain brand recognition. If you are new to the market you have to sell your product but if your band is already recognized the idea is to maintain rcognition. It's one reason why such companies as the gap can do a commercial and never show the clothing. hey don't have to. at this point they are selling the idea that their name is something you want. If anyone is interested, I'll suggest a book or two that tells you al about how it works.
 
There's the weirdest Wendy's commercial running right now. It doesn't look like a Wendy's comercial. It's a really dark commercial and only at the end do you realize it's a Wendy's ad. I'll have to try and find it. Really weird, and it seems really removed from their brand.
 
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