On Fun DJ Commercial

[mozingopj]

I filmed this Commercial in Cleveland, OH for a local DJ company called, One Fun DJ. The owner, John Copic, can be reached @ (216)531-3500 for any and all of your DJ needs!. Please enjoy and let me know what you think.

Link: http://www.vimeo.com/5466995

Shot on: HVX200 (720p) P2 medium
Edited on: Final Cut Pro
Original Sound Created on: Garage Band
Camera Operator/Editor/Sound Tech: P.J. Mozingo (Concept2Motion)
Producer/Coordinator: Brenna Roth (ThinkRoth.com)

 

[DJDecay]

I salute you for making it. . Please don't hate me (You've asked for an opinion) As far as a 30 second spots go, it was incomplete. I just don't get the concept/message you're trying to convey by showing a semi-crowded well lit pub with a cheeky DJ who at the end gets some flowers tossed at him.

You have the "creative" part of the spot, though it's foggy what its about. I'm sure you have enough to re-cut it into something more though.

The spot is missing a conclusion to the creative part, which logically leads the consumer to understand that the service is good or needed.

The spot is also missing a call-to-action on behalf of the viewer and the needed information to procede doing business.

Yes you need a tag line, a phone number, or email, a voice over and the logo of the company should not be shot from a cube but be drawn and put in through after effects or apple motion.

Also some shots like the vehicles passing by through the windows of the very well-lit nightclub/pub/restaurant should end up on the cutting room floor.

The logo should be prominent, and not just happening by at the begging middle and specifically missing from the end frames as its flashing in and out to the synth with delay at the end at different aspects.

"One Fun DJ" should be at the end of your spot. It should not be the first frame.

Your DJ smiling and chatting looks "fake", so do people speaking to him, good on camera, but not genuine, its creepy that I cannot hear what they are talking about or where they are pointing.

This would leave the viewer confused.

 

[mozingopj]

Hey DJDecay, thank you for your feedback. I don't hate you, lol. The commercial is being shown on their website only, so the need for the info was unneeded. The owner also stated he didn't need it. The acting, I agree was cheesy, but the DJ is naturally flamboient. Constructive criticism is always welcome. Thanks and keep it coming!