Nikon to buy 100% of RED

[DustinSchmidt]

The cinema camera market is such a small, niche market. It’s not super surprising to see what the company sold for. The merger should do exactly what everyone is saying it will do. Nikon has the resources to now launch RED well beyond what they were previously capable of. It really is a win-win.

 

[Emanuel]

Nikon has the resources to now launch RED well beyond what they were previously capable of.

That would be a 2nd surprise...

The cinema camera market can be a niche, RED is now 1-2% of Nikon.
Digital aka DSMC is not though. Neither compressed RAW boon.