Nikon films latest D5100 advert using D5100 DSLR

[OldCorpse]

NIKON PUSHES INTO PRIMETIME WITH NEWEST AD CAMPAIGN SHOT BY ACADEMY AWARD NOMINATED CINEMATOGRAPHER

"MELVILLE, N.Y. (June 1, 2011) – Hollywood leading man, producer and social media champion Ashton Kutcher has once again provided his talents for the latest Nikon advertising campaign, set to begin running May 30, 2011 on U.S. television networks across the country. Kutcher stars in two new commercials for the Nikon D5100 D-SLR and the latest series of ultra-fun, long zoom COOLPIX models.

“Ashton’s stylish, edgy and fun personality continues to shine and appeal to a wide variety of customers for both Nikon D-SLR’s and COOLPIX compact digital cameras,” says Lisa Baxt, senior communications manager for Nikon Inc. “We are excited acclaimed Director of Photography Matthew Libatique shot our “Man of Action” D-SLR spot with the Nikon D5100. All elements of this DSLR campaign were shot with the Nikon D5100 demonstrating its high quality photo and HD movie capabilities.”

The D5100 campaign’s initial run will be from May 30 through the end of June on a variety of national primetime programming on the ABC and FOX networks. The commercials can also be seen on a number of prime cable networks, including Bravo, Food Network, History Channel, National Geographic Channel and HGTV.

Man of Action 30 and :60)
The “Man of Action” spot for the new Nikon D5100 features Kutcher as the hero in an action sequence, ready to go toe-to-toe with the villain when things don’t quite go as planned. Cinematography was directed by award-winning Director of Photography Matthew Libatique, ASC (Black Swan, Iron Man), and the entire spot was filmed in full HD (1080P) using the Nikon D5100.

“As a cinematographer, I enjoy working with the latest gear to push the boundaries of what’s creatively possible with a camera,” says Matthew Libatique, ASC. “The D5100 is a consumer camera that delivers excellent HD video quality. It was fun working with it on a commercial shoot and it delivered on giving the piece a new look."

The Nikon D5100 is a versatile D-SLR camera that lets consumers unleash their creative potential with smart features like a 3-inch rotating LCD and the unique Effects mode that can be applied to photos and video."

 

[AGMedia]

Film a nerdy guy in front of a white wall announcing 50Mbps, 4:2:2, mpeg-4 recording, clean HDMI out, and/or easy manual controls (like Canon) -- and I might run out and buy a Nikon.

Show me Ashton whoever playing games on camera -- and all I can think about is a 5D Mark 3.

As someone who invested a small fortune in Nikon glass -- I'm irate with Nikon, three years later, still ignoring DSLR video.

 

[Luke]

Promoting color sketch...color sketch?!?! Nikon needs to get a little more serious with the highlighted features of their offerings.

 

[Paul V Doherty]

*Yawn*

still waiting for a Nikon or Canon 35mm video camera.....
somebody wake me when the big guns pull their fingers out....

 

[John Caballero]

In the meantime Nikon selling millions of cameras with Ashton whoever at the helm. Isn't that something. Go Nikon, pretty cool cameras.

 

[Luke]

Very true John...very true.
I have no allegiance but I'm stick'n to what I said about color sketch

 

[AGMedia]

In the meantime Nikon selling millions of cameras with Ashton whoever at the helm.

In my professional life I've watched Nikon go from first to second to third place in camera sales. And, if Panasonic has their way, Nikon will soon be striving to maintain fourth place. As you say ... "Go Nikon."

 

[zeke]

In my professional life I've watched Nikon go from first to second to third place in camera sales. And, if Panasonic has their way, Nikon will soon be striving to maintain fourth place. As you say ... "Go Nikon."

They sell a lot of point and shoot cameras to consumers. Their latest offerings are pretty good in that regard. Probably outdo Sony, Canon and Panasonic in that market.

 

[John Caballero]

They sell a lot of point and shoot cameras to consumers. Their latest offerings are pretty good in that regard. Probably outdo Sony, Canon and Panasonic in that market.

They are doing fine in many respects. I can't wait for their full video camera with large sensor and the Nikon film look. Oh, it is coming. And it will be pretty cool. It is only a logical step for them.

 

[adamr316]

Film a nerdy guy in front of a white wall announcing 50Mbps, 4:2:2, mpeg-4 recording, clean HDMI out, and/or easy manual controls (like Canon) -- and I might run out and buy a Nikon.

Show me Ashton whoever playing games on camera -- and all I can think about is a 5D Mark 3.

As someone who invested a small fortune in Nikon glass -- I'm irate with Nikon, three years later, still ignoring DSLR video.

I'll shoot that commercial! And I'll use a house lamp for the lighting, haha!

 

[adamr316]

“We are excited acclaimed Director of Photography Matthew Libatique shot our “Man of Action” D-SLR spot with the Nikon D5100. All elements of this DSLR campaign were shot with the Nikon D5100 demonstrating its high quality photo and HD movie capabilities.”

That's slightly misleading. The spot was shot with a Nikon D5100, probably Nikon's best glass ($$$$), an external monitor ($$$$), expensive tripod ($$$$ or maybe $$$$$), auxilliary grip/lighting equipment ($$$$$) and last but certainly not least a film crew. All this as evidenced by the article's photo ( http://a.img-dpreview.com/news/1106/nikon/libatique.jpg ). Also, I doubt the boom op or the narrator's microphones ($$$$) were plugged into the camera for audio.

By the way, could someone please definite "edgy". It's used all the time in advertising circles but is rarely defined. Could we substitute the word with "cool" or "modern"?

 

[John Caballero]

The spot was shot with a Nikon D5100, probably Nikon's best glass ($$$$), an external monitor ($$$$), expensive tripod ($$$$ or maybe $$$$$), auxilliary grip/lighting equipment ($$$$$) and last but certainly not least a film crew.

What is misleading about that? What? The camera by itself is all that is needed? It sounds to me like Cinematography 101.

 

[snowleopard]

As someone who invested a small fortune in Nikon glass -- I'm irate with Nikon, three years later, still ignoring DSLR video.

I feel your pain, having owned and shot Nikon going back to the FM2, FA, and F3 cameras, and numerous lenses. Back all those years ago it was Nikon, or nothing.

Now, if I'm going DSLR, it's Canon, or nothing.

Still baffled why Nikon didn't take the guts of the D7000 or D90 and put them into the shell of a camcorder with XLR inputs? I can understand why Canon didn't do it with the 5d, they make lenses that are often used by friendly competitors Sony, and Panasonic. But Nikon had no similar alliance or concerns. Now, the opportunity is gone.

 

[adamr316]

I feel your pain, having owned and shot Nikon going back to the FM2, FA, and F3 cameras, and numerous lenses. Back all those years ago it was Nikon, or nothing.

Now, if I'm going DSLR, it's Canon, or nothing.

Still baffled why Nikon didn't take the guts of the D7000 or D90 and put them into the shell of a camcorder with XLR inputs? I can understand why Canon didn't do it with the 5d, they make lenses that are often used by friendly competitors Sony, and Panasonic. But Nikon had no similar alliance or concerns. Now, the opportunity is gone.

Actually, Sony and Nikon do have an alliance of sorts. Sony makes some of Nikon's sensors. http://uk.answers.yahoo.com/question/index?qid=20071224050921AA1JssS

 

[adamr316]

What is misleading about that? What? The camera by itself is all that is needed? It sounds to me like Cinematography 101.

It could be misleading to consumers who didn't take Cinematography 101.

 

[snowleopard]

Thanks Adam.

 

[tmnt]

Ad long ad their using the right camera nothing wrong with good production value. Now if they printed to film that'd be misleading...

 

[Danielvilliers]

What I don't understand in Nikon is the emphasis they put on video with various adds, contest etc... Just correct the moire/aliaising and put at least one of these, some high quality codec, uncompressed 10 bit hdmi or some 2k raw output even for only one minutes and the market will be theirs. As a disappointed Nikon user until now, the only comfort I find in this add is that at least they know the importance of video in the dslr and hopping that perhaps they will respond with some high quality solution in the near future.