New Sony Shoulder Brace for the EX1R!?

[ANewman]

It looks like Sony is showing off a new shoulder brace on the EX1R at the Paris show video check it out at 6:32. Interesting... You can see a Sony logo on it. I can't seem to find any other info on it... anybody else?

http://www.macvideo.tv/camera-technology/features/index.cfm?articleId=3204857