FS7: New Sony F7 XDCAM 4K Super 35mm Camcorder

C'mon guys.

Preproduction model, a few hours or less for preparing a totally unknown camera.
What do we know in what kind of issues those guys just fell.
Let's wait for the first 1.xx firmware models and some operators, that can spend more
time with the Fs7. Then we'll see better footage.
And don't forget: All of the footage is vimeo/youtube compressed stuff so not really
suited for critical observation of technical footage anyway...

+1 agreed.
 
Cool down and wait...
Everything else doesn't really help.

I'll see the camera at my local dealer in 3 weeks.
That's the day I can decide if the form factor is really up to my needs.
Hopefully they let us record some footage.

But of course I won't put anything online - everybody would just fell over me. :Drogar-Kriz(DBG):
 
Well of course it did. It's important and worth spending money on. Quality control is an absolute must too with the release of a new camera. I find it extraordinary that bad footage is allowed to be posted to the net when they should be creating a buzz about the product. Red made the same mistake last year giving their new shiny Dragon to the wrong people. It's was an object lesson in how not to launch a camera.

The best thing is if all our footage had to be approved by the manufacture before made public. In reality we can't be trusted to use their carefully made product. I should have a gone through a long education at Sonys facility before I even touched the F3. How can they trust as mortal users?
 
Remember Reverie - the 5d rocked out of the gate and that does count, prodcos saying we need that - vibe matters.

Sony have never made Slog easy as there is no stock method of untangling it.

In stills I dont know who does the untangling but with a new camera there is usually a look going down on LRoom in a month or two..

S
 
Well of course it did. It's important and worth spending money on. Quality control is an absolute must too with the release of a new camera. I find it extraordinary that bad footage is allowed to be posted to the net when they should be creating a buzz about the product. Red made the same mistake last year giving their new shiny Dragon to the wrong people. It's was an object lesson in how not to launch a camera.

Same thing happened when the AF100 came out and it created a negative impression that was never overcome, despite all the nice stuff shot on it. I think that's why AJA is so stingy with CION footage. You know there's a bunch of them out there but no one is posting sqwat.

Sony did a good job with the F55 with the Dig video and all. I just think that this has been a huge rush. Not sure why. There are so many interested in this camera, that have worked with Sonys that the FS7 will be given a good shot, I think. I'm sure the images will be fine with this camera.
 
RAW footage is linear (atleast it should be) so it's easy to handle and grade.
SLog and most other log profiles are much more complicated to delog/grade.
Sony should have brought more than just their whitepapers...

Stills is the same: RAWs are easy to grade but they all have a certain kind of
LUT before you can even see a picture in the RAW software...
 
@Osslund - Agree the F3/FS700/FS7/F5/F55 really more or less have the same look "out of the box" but its the magic in post that is going to make it flourish.

@Liam - I hear you. I just wrote on Sony forums why Canon has so much more going for it than Sony but of course no one there wants to hear it. The fact is the Sony cams are all around really great feature wise and possibly in other areas too and just need some TLC to bring it higher and to the next level.

Anyway, welcome to the dark side.

Dennis,

You go ahead and post what you want. You have the rep to back things up. If people dont want to see/hear open opinions because it's not what they bought or believe in, then that is something they will have to come to terms with. I drink no koolaid! Im a single malt kinda guy. In either case I ended up buying the 28-80 CZ, but I still respect all the other manufacturers of nice, expensive, cheap, alternative glass. I own a bit of each :)

Gilly
 
The best thing is if all our footage had to be approved by the manufacture before made public. In reality we can't be trusted to use their carefully made product. I should have a gone through a long education at Sonys facility before I even touched the F3. How can they trust as mortal users?

The problem is, the manufacturers know how to make the stuff, but they don't always know how to use it. That's what we're for. And part of our education is forums like this.

Same thing happened when the AF100 came out and it created a negative impression that was never overcome, despite all the nice stuff shot on it. I think that's why AJA is so stingy with CION footage. You know there's a bunch of them out there but no one is posting sqwat.

Sony did a good job with the F55 with the Dig video and all. I just think that this has been a huge rush. Not sure why. There are so many interested in this camera, that have worked with Sonys that the FS7 will be given a good shot, I think. I'm sure the images will be fine with this camera.
I agree Martin Scalan's "Dig" was good... ...but that elephant film sunk without a trace as did that odd French one.
 
I checked my kitted F3 and it ended up at 5638g. That's including 24-70 lens, camera body, ET armour, Optitek adapter, BPU60, 2x SxS cards, Sachtler plate, Samurai with one F770 battery, sun hood, magic arm and SSD disk.

Checking how much I'd "loose" weight wise with the FS7 I have these numbers so far but there are some missing so if you have it fill it in:

Canon 24-70 902g
FS7 body 1830g
Monitor/loupe/handle 772g (guessing by some info)
BP-U60 431g
Metabones Speedbooster 196g
XQD S-series 2x 64GB 16g

Total: 4147g (F3 5638g)

So I might loose 1491g in shooting mode.

Edit: By looking at slides from Sony I ended up at 4247g for the list above and a fully configured FS7. That is including the hand grip and arm so without these maybe even 500g lighter which is great!

@Osslund, I'm not sure but I think your numbers are off.

I have:

FS7 full body with 28-135 lens is 4400g (http://www.bhphotovideo.com/c/product/1082825-REG/sony_pxw_fs7_compact_4k_xdcam_with.html) (this includes XQD and a 220g BP-U30 - http://www.bhphotovideo.com/c/product/526423-REG/Sony_BP_U30_BP_U30_Lithium_Ion_Battery.html

FS7 body only 2000g
Monitor/loupe/handle (but this also includes right hand grip) 965g (4.4kg - body (2kg), BP-U30 and 28-135 lens (1215g) - http://www.bhphotovideo.com/c/product/1082051-REG/sony_selp28135g_e_pz_28_135mm_f_4.html)

Sometimes there are inaccurate specifications though so who knows? You'll have to just weigh them yourself or wait to see if your back notices.
 
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I personally think that the common idea that companies spend 100's of thousands/millions on R&D in a product and simply do not pay a professional a few thousand to go out and shoot something solid is absolutely unacceptable. Really, most camera companies don't take the proper steps to really illustrate their own quality of image upon release. Its not just Sony. RED and many others do not either.

I think it was a huge win for Canon to send Laforet out to shoot Mobius. It was so worth it for the company to hit the ground running. It locked in many others to the sale and put to rest all of the infinite amounts of unneeded speculation before product launch. We "knew" it looked good.

Also...I think the idea of letting under produced images out on a product that is not yet launched is about one of the dumbest decisions any company could do. Why is the world would you do that? Why get everything perfect with a product launch...then let bogus footage out first.

Also the idea that "they may know how to make them but probably don't know how to use them" is unacceptable. Everyone can agree...Sony is huge. One of the biggest. Some people refer to buying a Sony as going over to "the dark side"...because they are so big. Don't you think there is at least someone who works for them that has masterful DP skills. If not....thats a major problem. Again, this is not just Sony....its most camera companies...and its a pretty terrible thing.

Why spend all that money making a great product...then put terrible things out there to make the first impression? I should add....not all of the early videos are terrible....they just are not professional. The problem is the market that would like to adopt the product are professionals. So it would make sense for them, and us, to show "really" what the cameras are capable of doing out of the gate.

Ok...rant over.
 
Sony made a nice video shot by a proper high end DP for the F65. That is a very different price point camera than the FS7. Marketing budgets differ.
 
Your right...a few grand to put any pre-camera in capable hands to produce solid looking footage for a proproduction line to lock in possibly thousands of opinions and stir undisputed interest across the client base for a camera that retails for 8k per unit is a crazy thought. Probably not in Sonys best interest at all right?


Instead they'll release low grade footage and give a camera away free in a contest. Sounds like a solid tactic.
 
Hey guys, remember that Sony is a company of great engineers. I don't know what went on when they shot the FS7 footage but almost all new camera introductions from Sony or Nikon seem to be lit really flat. I think that might be what the company wants to show optimum exposure in all areas of the frame. I find it hard to believe that Sony or whomever the "client" is would want really edgy dark lighting which only artists want. But maybe I'm wrong and those video guys have no sense of aesthetics.
 
Just as an interesting sidebar story....from my years working for the aerospace industry....
The companies(which shall remain nameless) that manufacture digital flight controllers for Boeing, MacDac, etc., don't employ mechanical engineers or even many pilots. Their staff is composed of programmers and physicists. They're extremely knowledgeable in making flight software, but, not that deep into the subject area of the user(aka pilot) community. As a kid, I grew up believing in the infinite knowledge that I thought a company must have to make a technically complicated product. Well, I was a naive kid.
 
They're extremely knowledgeable in making flight software, but, not that deep into the subject area of the user(aka pilot) community. As a kid, I grew up believing in the infinite knowledge that I thought a company must have to make a technically complicated product. Well, I was a naive kid.
From a passengers point of view, I'm glad it's that way round.....:) Much better than having a load of pilots writing the software.... But, joking apart, you do need a bit of both, you need the aviators perspective to get the "why" certain features etc are necessary, to get the operators input.

In the camera world, that seems what's wrong with the URSA. However good the engineering, picture quality etc may be, it just seems there has been no real user input (viewfinding in bright sunlight with only a large LCD screen?), it comes across as designed by engineers who think they know what's needed in a camera.

As far as the whole subject of promo videos for new cameras, I take them all with a huge pinch of salt. They show quite a lot about the skills of the operator, lighting, subject material, budget...... but very little about the basic camera itself. Any image differences may be far more down to grading, post, even online compression, than anything fundamental to the camera. But I suppose exactly that can be said about virtually all advertising in general, for any product. Don't buy anything on the basis of it's advert.
 
As far as the whole subject of promo videos for new cameras, I take them all with a huge pinch of salt. They show quite a lot about the skills of the operator, lighting, subject material, budget...... but very little about the basic camera itself. Any image differences may be far more down to grading, post, even online compression, than anything fundamental to the camera.

Agreed.

Steve
 
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