New Sony F3 Brochure

Ha, ha, ha..... Aaaaaaaaa, hahahahahahaha....
There is a Birger adapter for Canon EF mentioned in brochure.....
Ha, ha, hahahahahahaha.....
Come on, is this serious???
 
"They" must be playing with that adapter for some time and like any other spoiled brat, not sharing with other kids in the court yard... 'Cus we have NO CLUE what it is...
Optitek? We all know how good it is!
Sony, you should fire your brochure editor!...
 
Having come from a advertising background, I would have to say the brochure is extremely well done for it's intended market.

They manage to get the reader, the Cinematographer, the DP, really jazzed about this as a fast workflow alternative to Red kind of camera ecosystem.

I think we can glean from this, more than from the notion of a customer driven firmware update in the coming months, that the F3 and a probable follow up, are going to be a staple for the Cine Alta division for the next 2 years and out.

I am very glad to see this although they needed this brochrue a year ago, however, they were dealing with the aftermath of a Tsunami on their business infrastructure.

Well done Sony and thank you for protecting my investment (to a degree).
 
Glad to see they mention 4K upgrade path, and new 50mbps bitstream internal to SXS!

haha - April fools in August !
 
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