Samuel H
Major Contributor
Two or three years ago we were all wondering why Nikon didn't come out with a true video camera, something that could kill everything in the $5K-$15K range for a fraction of the price. And still they didn't, even though they would have become a major player in the video market if they had followed that route. See all the people stuck with Canon glass in a world where Canon is now far from the leader? There's a lot of inertia in this market and they could have benefitted from that if they jumped in soon enough.
And still, they didn't do anything really meaningful: they have really great DSLRs right now, with the D7100 and D5300, but they still have a weak consumer codec, and much less DR in video than in RAW stills.
If they didn't jump in in 2010, I doubt they'll do anything meaningful now that competition is fierce and we are already seen pro codecs and features in DSLRs.
And still, they didn't do anything really meaningful: they have really great DSLRs right now, with the D7100 and D5300, but they still have a weak consumer codec, and much less DR in video than in RAW stills.
If they didn't jump in in 2010, I doubt they'll do anything meaningful now that competition is fierce and we are already seen pro codecs and features in DSLRs.