If nothing else, the product (and linked video) perfectly illusrates a proper, balanced rig - with the camera's weight and balance point ON THE SHOULDER.
It pains me so to see 95% of the rigs people cook up for the AF100 and the F3 - with the shoulder pad WAY too far back, behind (!) the camera - and the viewfinder too far back - and most of the weight of the rig way out front on the hand grips.
You just can't shoot stable hand-held that way, and your arms will fatigue quickly.
The Sony color VF is more like $12K, but the point is taken. There's a Panasonic color one for around $8K as well. And someone contacted me today about using his old Accuscene (sure!).
We wanted to roll out the F3 version first, but eventually we will make variants for other popular cameras.