Finally, an announcement of a S35 4K Alexa. I'm glad that Large Format wont become the auto default of productions, I still like working in S35 and using all the classic glass. I wonder if they'll actually pull off the same DR. Even if they don't, it'll be insanely popular due to the color science, but I do hope that everything will move forward at once. It's surprising that they managed to get by this long without one, because all the LF releases were beginning to look a bit like a desperate sideshow because of how badly they're lagging behind. I don't care too much about finishing in 4K, but I really hate the idea of shooting in HD. Bit of a shame for Panasonic, though, really thought the V35 would make a bigger splash. Between Arri and Sony it doesn't feel like they have a clear place anymore, they should make a cheaper LT to compete with the next C300.