My Heinz commerical"a tate to die for"

To be honest I dont think any product would want to be associated with blood, or death even though the reveal at the end was that it was not at all. Just the first few shots instantly gave me that feeling and impression and I did not want ketchup at all.

The sound could be better. The pace could be picked up a bit. You could have shot close ups for all the lines that the cops had, so you can cut in and out to give it some life. Plus some of them seemed nervous saying their lines. The multiple Cu's would have saved you there. The photographer could have snapped much sooner. And with multiple CU's of the actors you could have made that happen in editing. Or if just one shot, then make sure that the blocking is tighter and that the cues are hit faster and sooner. It just seemed to drag in that one wide shot for sure.

Your shots were nice though. Well framed and lit.
 
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