CustomerGH4
Well-known member
All done with GH4, took me many months to film and edit. But I am very pleased with the outcome.
Any thoughts and suggestions how to improve etc, would be welcome.
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For example Ferrari factory tour is done the same way with only music..
If it's the video I'm thinking of, it was done that way because of budget.
Numerous others that were allowed to video inside the factory have a VO track included.
The last time I was at the factory security pulled aside someone from Japan that was attempting to secretly video the factory with a hidden camera.
When you have an international customer base, it gets very expensive doing multi-language narration.
Some dramatic lighting to go with that camerawork and music could have been sweet.
What he said!I agree with some of the others that you have some very good shots. Good composition and movement of the camera. Overall the editing was at a good pace and showed a variety of shots that fit well together. Overall you did a great job matching the color and look of each shot. Camera work is very well done with good focus and attention to detail. You are a good shooter.
Couple of things:
1. Lighting seemed a bit dark. It was consistent so I'm wondering if you color corrected it that way. Lots of contrast but a bit dark. Consumers notice dark video more than any of us would like. Most people can forgive noise as their eyes do not see it as much as we do but darkness they see right away.
2. The music drove me nuts. It was fine for the first 30 seconds or so but it was too loud and intense. Sure this is an industrial company but they are not murderers and a track this dark can leave people with a negative impression of the company as being dark and sinister. Its just that for 4 minutes I'm beat over the beat with this dark intense music without ever having a break.
3. I agree about the use of VO or something. Having worked with international video for many years and currently working for a global manufacturing company I know what its like but honestly there has to be some kind of information for the viewer. You can keep it to a minimum if cost is a concern but honestly good VO is not all that expensive these days.
4. Titles or other information explaining whats going on. I know manufacturing better than I care to admit and even I was scratching my head trying to figure out what the purpose of the video was. Is it some kind of marketing piece? Right now its basically manufacturing porn with no story. Lots of great shots and eye candy for those who understand manufacturing but nothing that really explains anything about the company or whats going on.
5. Its a bit long. Four minutes is not a bad length when there is a story or message, something to pull the viewer in and intrigue them. Right now its just a collection of amazing shots. More like a demo reel sort of thing. Nothing wrong with that but four minutes is a long time to keep a viewers attention span. Its hard to keep the attention of viewers where there is a message and valuable information. Its even harder when its just a great collection of shots. If your audience is other film makers they will see value in your shots but customers and people who buy the products of this company will put little thought into your shots.
6. Maybe chapters or breaks would help. There is a reason why books are written in paragraphs. It helps the viewer keep track of what they see by breaking things down into smaller sections. It allows them to pause and reflect on what they just saw and get ready for the next segment. This is kind of where a script/VO and titles would help a bit. Show the manufacturing process in stages and break those stages into segments so the viewer understands the process a bit more.
Hope the feedback helps. I was a college professor and taught a lot of graphic design and video production classes so I tend to give involved critiques instead of short responses.
I agree with some of the others that you have some very good shots. Good composition and movement of the camera. Overall the editing was at a good pace and showed a variety of shots that fit well together. Overall you did a great job matching the color and look of each shot. Camera work is very well done with good focus and attention to detail. You are a good shooter.
Couple of things:
1. Lighting seemed a bit dark. It was consistent so I'm wondering if you color corrected it that way. Lots of contrast but a bit dark. Consumers notice dark video more than any of us would like. Most people can forgive noise as their eyes do not see it as much as we do but darkness they see right away.
2. The music drove me nuts. It was fine for the first 30 seconds or so but it was too loud and intense. Sure this is an industrial company but they are not murderers and a track this dark can leave people with a negative impression of the company as being dark and sinister. Its just that for 4 minutes I'm beat over the beat with this dark intense music without ever having a break.
3. I agree about the use of VO or something. Having worked with international video for many years and currently working for a global manufacturing company I know what its like but honestly there has to be some kind of information for the viewer. You can keep it to a minimum if cost is a concern but honestly good VO is not all that expensive these days.
4. Titles or other information explaining whats going on. I know manufacturing better than I care to admit and even I was scratching my head trying to figure out what the purpose of the video was. Is it some kind of marketing piece? Right now its basically manufacturing porn with no story. Lots of great shots and eye candy for those who understand manufacturing but nothing that really explains anything about the company or whats going on.
5. Its a bit long. Four minutes is not a bad length when there is a story or message, something to pull the viewer in and intrigue them. Right now its just a collection of amazing shots. More like a demo reel sort of thing. Nothing wrong with that but four minutes is a long time to keep a viewers attention span. Its hard to keep the attention of viewers where there is a message and valuable information. Its even harder when its just a great collection of shots. If your audience is other film makers they will see value in your shots but customers and people who buy the products of this company will put little thought into your shots.
6. Maybe chapters or breaks would help. There is a reason why books are written in paragraphs. It helps the viewer keep track of what they see by breaking things down into smaller sections. It allows them to pause and reflect on what they just saw and get ready for the next segment. This is kind of where a script/VO and titles would help a bit. Show the manufacturing process in stages and break those stages into segments so the viewer understands the process a bit more.
Hope the feedback helps. I was a college professor and taught a lot of graphic design and video production classes so I tend to give involved critiques instead of short responses.
I agree with some of the others that you have some very good shots. Good composition and movement of the camera. Overall the editing was at a good pace and showed a variety of shots that fit well together. Overall you did a great job matching the color and look of each shot. Camera work is very well done with good focus and attention to detail. You are a good shooter.
Couple of things:
1. Lighting seemed a bit dark. It was consistent so I'm wondering if you color corrected it that way. Lots of contrast but a bit dark. Consumers notice dark video more than any of us would like. Most people can forgive noise as their eyes do not see it as much as we do but darkness they see right away.
2. The music drove me nuts. It was fine for the first 30 seconds or so but it was too loud and intense. Sure this is an industrial company but they are not murderers and a track this dark can leave people with a negative impression of the company as being dark and sinister. Its just that for 4 minutes I'm beat over the beat with this dark intense music without ever having a break.
3. I agree about the use of VO or something. Having worked with international video for many years and currently working for a global manufacturing company I know what its like but honestly there has to be some kind of information for the viewer. You can keep it to a minimum if cost is a concern but honestly good VO is not all that expensive these days.
4. Titles or other information explaining whats going on. I know manufacturing better than I care to admit and even I was scratching my head trying to figure out what the purpose of the video was. Is it some kind of marketing piece? Right now its basically manufacturing porn with no story. Lots of great shots and eye candy for those who understand manufacturing but nothing that really explains anything about the company or whats going on.
5. Its a bit long. Four minutes is not a bad length when there is a story or message, something to pull the viewer in and intrigue them. Right now its just a collection of amazing shots. More like a demo reel sort of thing. Nothing wrong with that but four minutes is a long time to keep a viewers attention span. Its hard to keep the attention of viewers where there is a message and valuable information. Its even harder when its just a great collection of shots. If your audience is other film makers they will see value in your shots but customers and people who buy the products of this company will put little thought into your shots.
6. Maybe chapters or breaks would help. There is a reason why books are written in paragraphs. It helps the viewer keep track of what they see by breaking things down into smaller sections. It allows them to pause and reflect on what they just saw and get ready for the next segment. This is kind of where a script/VO and titles would help a bit. Show the manufacturing process in stages and break those stages into segments so the viewer understands the process a bit more.
Hope the feedback helps. I was a college professor and taught a lot of graphic design and video production classes so I tend to give involved critiques instead of short responses.
The images look great. But I find it way too long without any info or interview (like 3 minutes too long). Also, the music, why so intense? It's not a trailer for a Hollywood action movie. A bit of info and more appropriated music and it would be awesome!
If I had to describe this video in one word it would be "Process".
Would this be accurate in describing this video?
The video seems to show the Process behind the company's Purpose using non-verbal communication?
Great job, you know your way around the camera and can come up with some fantastic shots.
I agree with Thomas as well. I usually come up with something long like this for my clients, then work it down to <2 minutes, preferably.. <1 minute for a "commercial" if the client allows.
It all depends on the goal of the video and audience watching it.
That was outstanding! What a great job! I wish I had you around when I was editing my film and I wish the GH4 was out when I filmed it. What a sharp picture. Here's the link to a quick action scene in my film, Valor Rising: https://www.youtube.com/watch?v=gwcLis4_JUs
Great shots.
Loved how you didn't try to steadycam (ie, shakycam) everything.
The "grade" is quite nice.
Didn't really care for the music... too... "Terminator 2". And the edit didn't really 'flow' with it, either.
Use of titles might have been beneficial.
Finally - the transition wipe you did at :02 and around 2:00 - kill those. They looked amateur. Use a hard take or a straight dissolve.
I also agree it went a bit long; after around 2:30 I decided I'd seen what there was to see and stopped watching.
Overall, good vid!
shots look beautiful! what lens and lighting setups did you have?
I agree its long for something with no talking or interesting story to it. I assume you arent in control of that but I would also cut a 1 minute version with more cinematic movie trailer music that is cut much quicker. Seems too much like terminator meets EDM music festival.
If you cut it like a movie trailer you could have simple text come up every 10 seconds or so that is one sentence or less explaining what they do. Switching text to a different language with an AE template wouldnt take much time to change and you could charge a lot more for different language versions.
great job though, havent got my gh4 to look that nice!