I have had clients comment on the softness of the image compared to some other HD footage. I like the touch of softness in situations like interview setups, but softness in a field of grass isn't so great.
I have had more clients comment on the great feel of the HVX footage than I've had complain about a little softness.
i just shot for a pretty big "stop smoking therapy" comapny. the execs, and Ad people, and director were enamoured by the HVX image. Yea its a touch soft compared to say..... a F900. Thats like saying a DVX is a touch soft compare to an SDX900.... whole different league.