Music Video Cinematography #12 The Offspring - "Self Esteem"

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Angelcyk

Well-known member
Welcome to the new age of music videos 2009 - 2019. Where MTV shut down it's last music video show, where people now download songs without paying them, where the economy has headed south, and where music videos have become low budget and post apocalyptic. These are the days where music artists can now buy a cheap used HVX and shoot their own videos. What this means is that you'll stop seeing "corporate wal-mart style" music videos, (okay at least it wont' be common). Anyways, the point of me posting this video is because it's a classic example that the cinematography techniques used from an amateur film maker doesn't dictate if the video will ever be a hit (which has over 7 million already). There's alot that a cinematographer can learn from this video if he doesn't have a huge budget for 5 ton lighting package. You can obviously tell that the cinematagrapher selected his shots based on what types of instruments he heard. During the chorus he used high paced shots with alot of movement and chaos and during the verses he kept it smooth and steady. And check out what shots were used during certain beats. You don't need to be Ray Kay to make a music video anymore.

Now the question is, will high budget videos ever be as common as they used to be?

http://www.youtube.com/watch?v=2kIZeVoRBuU
 
answer to your question. No.

Why? because there is always soemone willing to make the video at a high quality for a lower price.

Why would a person spend 200K on a video when you can get the 200k look for 10K. ( if only they would spend 10k!)

Just Dped a Lacuna Coil Video, my estimate was 12K for the budget. we actually had an ART DEPARTMENT!!!!! its was great... felt so luxurious.

10 years ago 10k was the craft services on music video.
 
that, and inflation doesn't help either

By the way, I've checked out some of their videos, how many people were on crew for 12K? And was it more than one day and more than one location?
 
Even more important than undercutting, there's no longer a clear return on the investment. That bubble is burst.

The last two movies I've seen in theaters were preceded by parts of music videos of popular groups... absolutely terrible. The musicians sound pretty much exactly the same as everything else with no depth, no real musicianship involved and lyrics that are nothing but noise and whining. The videos are no better. Stock background effects with no thought other than more flashy colors. Ridiculous.
 
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