MPSE Cuts Ties With “Once-Strong Partner in Sound”

[Alex H.]

An interesting development this week. A letter went out to Motion Picture Sound Editors members, announcing that they had cut ties with an unnamed organization over a product release related to generative AI. From the letter:

One such product hit the market last week and caused quite a stir (rightfully) in our community. A vigorous and thoughtful examination of this product, particularly its marketing strategy, forced us to break ties with and no longer support a once-strong partner in sound.

While they did not name the “once-strong partner in sound”, there’s wide agreement, speculative as it may be, that this refers to the recent Krotos/Adobe Premier announcement. I’m fairly certain that Krotos is the one that’s been dropped.

I am not a member of MPSE, but this was featured in one of the latest YT videos from “Mastering Post-Production Sound”:

I’ll post my thoughts on Krotos soon.